Content Manager- American Nurses Association

Job Description

Job Description

Career Title: Content Manager, American Nurses Association (ANA)

Department: Communications and Strategic Engagement

Note: Competitive salary commensurate with content manager experience

FLSA: Exempt (salaried)

Career Summary:

The Communications and Strategic Engagement team is seeking a high-performing and dedicated Content Manager.

The Content Manager plays a key role in shaping the voice of the American Nurses Enterprise through compelling, strategic, and timely written content. This role is responsible for creating and managing high-impact editorial content across a variety of platforms, including websites, emails, speeches, social media, publications, and executive communications. The Content Manager will also serve as a trusted storytelling partner, curating and amplifying the experiences of nurses and leaders to elevate the Enterprise brand. This role will work in close partnership with the chief executive office, chief communications office as well as other confidential teams to draft and develop highly sensitive content.

The ideal candidate is a gifted writer, a strong editor, and a confident communicator who can translate complex issues—including health policy and workforce trends—into content that resonates with both internal and external audiences. This role requires a passion for storytelling, a strong grasp of policy and advocacy issues relevant to the nursing profession, and a demonstrated ability to support senior leaders with speechwriting, remarks, and other communications needs.

Join the American Nurses Enterprise (ANE) and be part of the team building a healthy world through the power of nurses. Our goals are to (1) Elevate the Profession of Nursing Globally

(2) Evolve the Practice of Nursing to Improve Health, Health Care, and Health Equity and (3) Ensure the Professional Success of Nurses. Our core values: Trusted, Inclusive, Innovative and Empowered guide everything we do. We are committed to creating a supportive and dynamic workplace where employees can thrive.

We understand the importance of work-life balance and offer flexible work arrangements and generous paid time off. Our modern office spaces are designed to foster collaboration and creativity. The collaborative culture and supportive team environment make ANE a great place to grow your career.

What You Will Do:

Content Creation & Management

• Write and edit original content for digital platforms, email campaigns, print materials, video scripts, op-eds, and more—ensuring clarity, accuracy, and brand alignment.
• Develop executive-level communications including speeches, presentations, letters, and internal/external messages, as well as sensitive content and information required for executive engagement.
• Maintain an editorial calendar aligned with organizational initiatives, campaigns, and policy priorities.
• Maintain an executive editorial calendar, including confidential content and schedules for top-to-top communication
• Strategic Storytelling
• Identify, curate, and elevate powerful stories from nurses, members, and stakeholders that bring the Enterprise’s mission and brand to life.
• Work cross-functionally to source stories from programs, events, research, and media coverage for use across content channels.
• Policy-Informed Communications, including highly sensitive communication in the realm of policy, engagement as well as other confidential information
• Stay up to date on health policy issues and workforce challenges affecting nurses; collaborate with policy and advocacy teams to ensure content reflects current priorities.
• Translate policy and complex topics into audience-appropriate, accessible content that educates and inspires.
• Key point of contact for executive office for content development, ensuring highly confidential and propriety executive content is being developed and published.

Executive Communications

• Serve as a trusted partner to executive leaders in drafting speeches, keynote remarks, talking points, and other high-visibility communications.
• Prepare content for a wide range of formats and settings, including conferences, board meetings, internal updates, and stakeholder outreach, including executive, and confidential communication.
• Requires handling of highly confidential information sources, content sources, as well as intimate content development directly with the executive officer team.
• Authorship and handling of highly sensitive information.

Brand Voice & Governance

• Ensure consistency of tone, voice, and messaging across all written content.
• Support the development and maintenance of enterprise-wide editorial guidelines.

What you bring to the American Nurses Enterprise:

Education

• Bachelor’s degree in marketing, Business, Communications, or a related field (master’s degree preferred).

Related Work Experience

• 5–7 years of experience in content development, communications, journalism, or related fields.
• Exceptional writing, editing, and storytelling skills across multiple formats and platforms.
• Demonstrated experience supporting senior executives with communications, presentations, and speechwriting.
• Demonstrated experience developing and handling highly confidential and sensitive information.
• Understanding of public policy issues, preferably in health care or nursing.
• Proven ability to synthesize complex topics into clear, compelling content for diverse audiences.
• Highly organized with strong project management skills and attention to detail.
• Collaborative, proactive mindset with the ability to work cross-functionally and manage multiple deadlines.
• Role may occasionally require to be on standby after hours or on weekends to support business critical content activities typical for communications and marketing activities
• Other duties as assigned based on business needs

Preferred:

• Nursing background highly preferred
• Background in healthcare, policy, or nonprofit sectors.
• Familiarity with nursing or health workforce issues.
• Experience using content management systems, email marketing platforms, and analytics tools.

What ANE Offers You:

Join us and support more than 5 million Registered Nurses in the United States.

Every role within ANA contributes to a healthier world through the “Power of Nurses.”

An opportunity to help transform a 129-year-old organization to meet the future needs and demands within Health Care.

Be a role model for embracing and empowering the uniqueness of every employee.

Continuously innovating through creative and strategic initiatives.

Exceptional benefits including, but not limited to 401K retirement contributions of up to 7%, generous PTO which includes the week-off between Dec 25 and Jan 1, in addition to Personal Days-off, 11 paid Holidays, excellent health/medical benefits, and much more

Commitment to your career development and advancement through ANE learning and development programs (internally and externally).

Work Schedule:

Hybrid employees must work a minimum of 20% in the office.

Location:

Our main office is located at: 8403 Colesville Road, Suite 500, Silver Spring, MD 20910

Learn more about the American Nurses Enterprise:

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The American Nurses Enterprise:

Founded in 1896, the American Nurses Enterprise is the family of nonprofit organizations that comprise of the American Nurses Association, including the American Nurses Association (ANA), the American Nurses Credentialing Center (ANCC), and the American Nurses Foundation (ANF)

Equal Opportunity Employer:

The ANE is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.