Social Media Coordinator

Social Media Coordinator

Assists by managing LSU's main social media accounts, which are predominantly ranked first in the Southeastern Conference and in the Top 5 nationally among public universities in account followers. Helps build on LSU's brand and the university's overall marketing presence by curating/creating/developing content for the social media accounts that potentially reach more than 1 million people with each post. Oversees the official @LSU TikTok account that ranks No. 1 nationally in followers among all main university accounts. Provides a deep understanding of and ability to curate social media analytics to consistently generate reports, and uses related data to adjust strategy for maximum impact. Monitors social media accounts to provide customer service to social users as well as to make leadership aware of any potential issues or crises. Experience with Sprinklr, Brandwatch, Sprout, or other social listening tools preferred but not required.

Job Responsibilities:

• Assists with managing the official main @LSU social media accounts. Directly curates/creates/develops content and oversees the official LSU TikTok, Instagram and Parents Facebook page and assists on other official accounts. Manages the official Instagram account for the Office of the President. Helps maintain an editorial calendar for use on social media. Stays abreast of technology and communication trends. When new types of social channels are developed, observes channel usage and makes recommendations regarding whether the university should develop a presence on that channel.
• Evaluates reach and success of social media content and advertising using analytics tools; compiles analytics reports to show social media performance and reputation score. Work to deliver analytics reports that show ROI of ad spending when applicable. Understands key metrics in social analytics and a willingness to operate inside the social media monitoring tool contracted by the university. Assists in strategizing paid advertising campaigns to maximize intended results.
• Monitors social media channels daily, including nights/weekends/holidays. Responds to social media queries and/or refers questions to the correct department. Looks for potential public relations problems, informs supervisors of potential issues and helps with issues management. Serves in LSU's Emergency Operations Center in times of crisis, which could involve 24/7 shift work at the EOC including nights and weekends when a crisis occurs. Assists by updating and monitoring all social media messaging from LSU during crisis situations, including nights and/or weekends.
• Creates a monthly calendar for campus communicators. Assists by sharing expertise and offering guidance and help to faculty/staff who operate other LSU-affiliated social media accounts such as senior colleges, other academic units and non-academic units on the Baton Rouge campus and other campuses in the LSU system. Provides reports to senior college communicators to assist in maximizing their footprint on social. Gives presentations on proper social media protocol, answers questions, assists in creating new accounts and/or logging into existing accounts when new staff take over the social media operation for other units. Other duties as assigned.

Minimum Qualifications:

Bachelor's Degree

LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.

Preferred Qualifications:

Bachelor's Degree in Journalism, communications, public relations, English, marketing or related field.

One year of experience working in social media, public relations, or in developing and producing content for promotional purposes. Overseeing social media accounts for a university or other large organization. Experience with Sprinklr, Brandwatch, Sprout or other social listening tools preferred but not required.

Additional Requirements:

This position may be required to report to campus in times of emergency and/or closure per PS-18.

Skills Needed:

Artistic Vision, Audience Engagement, Brand Stewardship, Collaboration, Communication, Content Development, Detail-Oriented, Project Coordination

Preferred Skills:

HCM Contact Information:

For questions or concerns related to updating your application with attachments (e.g., resumes, RS:17 documents), date of birth, or reactivating applications, please contact the LSU Human Resources Management Office at View phone number on click.appcast.io or email View email address on click.appcast.io . For questions or concerns regarding the status of your application or salary ranges, please contact the department using the information provided in the Special Instructions section of this job posting.