Sr. Manager, Integrated Media

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized go‑to‑market agencies—Go Fish Digital, REQ, and WDG—with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital makes the complex simple and the simple powerful by uniting strategy, creative, media, and SEO into one seamless engine for growth. REQ connects storytelling, technology, creativity, and digital strategy so ambitious organizations can own what’s next. WDG designs and builds enterprise web experiences that connect with diverse audiences and help organizations adapt to rapid technological change. Together, we operate as one strong, collaborative ecosystem, backed by smart systems, AI‑powered capabilities, and a culture of curiosity, where people can grow their careers while shaping how ambitious brands grow in the world. Overview Go Fish is seeking a Sr. Manager, Integrated Media to lead integrated media strategy, performance, and client partnership across a portfolio of accounts. In this role, you’ll guide the development of cross‑channel media strategies, oversee account performance, and ensure teams are translating client business goals into effective, measurable media programs. You’ll serve as a senior strategic partner to clients and internal stakeholders, bringing together audience insights, channel expertise, creative considerations, and performance data to drive stronger business outcomes. You’ll also play a key role in developing managers and junior team members, improving account and department processes, and ensuring strategic and executional excellence across the team. This role is ideal for an experienced media leader who can balance client strategy, portfolio oversight, team leadership, and operational accountability. What You’ll Do Media Strategy & Planning Lead the development of integrated media strategies across a portfolio of clients and complex business challenges. Translate client business goals, market conditions, audience insights, and performance data into clear investment strategies. Guide channel selection, audience strategy, budget allocation, sequencing, and the role of media across the customer journey. Ensure media plans reflect integrated thinking across paid search, paid social, programmatic, video, streaming, direct media, traditional media, and emerging channels. Challenge teams to move beyond platform‑level recommendations and connect media strategy to broader business outcomes. Oversee annual planning, quarterly planning, major campaign planning, and strategic account initiatives. Guide the development of KPI frameworks, performance targets, testing roadmaps, and measurement approaches. Evaluate strategic tradeoffs across reach, frequency, efficiency, scale, incrementality, and business impact. Review and strengthen media plans, presentations, and investment recommendations before they are shared with clients. Adapt strategies based on market shifts, competitive activity, client priorities, performance trends, and new opportunities. Contribute to new‑business strategy, pitches, proposals, and account expansion opportunities. Portfolio Performance & Growth Oversee performance across a portfolio of accounts and ensure teams are proactively managing toward client goals. Identify cross‑account performance trends, risks, and opportunities. Guide managers in diagnosing complex performance challenges and developing effective action plans. Evaluate whether media investments are delivering the intended business impact and recommend strategic changes when needed. Lead discussions around budget reallocation, investment priorities, scaling opportunities, and performance recovery. Ensure optimization decisions are supported by clear hypotheses, data, and expected outcomes. Establish and oversee testing roadmaps across channels, audiences, creative, platforms, and measurement approaches. Help teams distinguish between tactical optimization needs and larger strategic issues. Monitor portfolio health and proactively address risks related to performance, delivery, measurement, staffing, or client confidence. Identify opportunities to deepen client partnerships, expand services, or introduce new media solutions. Support client retention and agency growth through strong strategic leadership and consistent performance. Measurement & Business Analysis Ensure performance reporting across assigned accounts is accurate, insightful, and connected to business outcomes. Guide teams in moving from campaign reporting to meaningful analysis, interpretation, and decision‑making. Define the appropriate role of platform metrics, attribution, incrementality, business data, and other measurement approaches. Partner with analytics and measurement teams to improve reporting frameworks, tracking, data quality, and performance visibility. Help clients and internal teams understand the strengths and limitations of available data. Lead the development of KPI frameworks and benchmarks that reflect both media performance and business priorities. Evaluate testing results and ensure key learnings are applied across campaigns and accounts. Identify measurement gaps and recommend solutions, tools, or testing approaches. Guide teams in connecting media activity to lead quality, revenue, customer acquisition, sales, brand impact, or other relevant outcomes. Ensure reporting narratives clearly explain what happened, why it matters, and what should happen next. Client & Business Leadership Serve as a senior strategic media partner to key client stakeholders. Lead high‑level media planning, performance, investment, and business discussions. Build a deep understanding of client industries, business models, audiences, competitive environments, and growth priorities. Influence client decisions by presenting clear strategic recommendations supported by data and business context. Guide clients through performance challenges, market shifts, and changes in platform or consumer behavior. Establish realistic expectations and communicate risks, opportunities, and trade‑offs transparently. Strengthen client confidence by demonstrating proactive leadership, sound judgment, and consistent follow‑through. Partner with client strategy leadership to align media recommendations with broader account and business objectives. Identify opportunities to expand the agency relationship and introduce additional capabilities. Support sensitive client conversations and performance recovery efforts when required. Contribute to client retention by ensuring media strategy and delivery remain strong, relevant, and forward‑looking. Integrated Collaboration Lead cross‑functional collaboration across integrated media, client strategy, creative, analytics, organic, web, and other agency teams. Ensure media strategy is informed by creative, messaging, audience, landing‑page, analytics, and customer‑experience considerations. Bring the appropriate teams together to solve complex client and performance challenges. Clarify ownership, responsibilities, timelines, and dependencies across integrated workstreams. Ensure channel teams are operating against a shared strategy rather than isolated tactical plans. Translate broader client and business priorities into clear direction for media teams. Resolve cross‑functional communication or workflow gaps that may affect quality, efficiency, or client outcomes. Facilitate strategic account discussions and ensure media insights are incorporated into broader marketing decisions. Promote stronger collaboration and knowledge‑sharing across disciplines. Represent the integrated media perspective in broader agency planning and leadership discussions. Team Leadership & Development Lead, coach, and develop managers, senior coordinators, coordinators, and other assigned team members. Set clear expectations for account ownership, strategic thinking, performance management, and client communication. Support managers in strengthening their leadership, delegation, feedback, and decision‑making skills. Review team performance and provide ongoing, actionable coaching. Create development opportunities that prepare team members for greater strategic and leadership responsibility. Support performance evaluations, development plans, promotion readiness, and career‑path discussions. Ensure work is delegated effectively based on account needs, team capacity, and individual development goals. Monitor workload, utilization, and team health across assigned accounts. Identify staffing or skill gaps and partner with leadership on resourcing solutions. Support onboarding, training, and continued education across the team. Build a culture of accountability, curiosity, collaboration, and continuous improvement. Step in when needed to address performance, quality, or team‑dynamic concerns. Operational Excellence & Process Leadership Ensure account teams follow consistent planning, activation, quality assurance, optimization, and reporting processes. Identify recurring workflow, quality, or communication issues and implement scalable solutions. Help develop and maintain department standards, playbooks, templates, and best practices. Improve how teams manage campaign documentation, budgets, timelines, approvals, and performance records. Partner with leadership to strengthen team operations, resourcing, and account‑management practices. Ensure appropriate oversight and quality control are in place across assigned accounts. Identify opportunities to use automation, AI, and new tools to improve efficiency and reduce manual work. Balance operational consistency with the flexibility needed to solve unique client challenges. Support department initiatives designed to improve performance, scalability, and team effectiveness. Ensure key account risks and operational needs are communicated to leadership. Platforms, Innovation & Industry Leadership Maintain a strong understanding of the evolving media landscape and its implications for clients and the agency. Stay informed on automation, AI, privacy, signal loss, measurement changes, platform consolidation, and emerging media behaviors. Evaluate new platforms, tools, vendors, and capabilities based on strategic relevance and business potential. Guide teams in adopting new capabilities thoughtfully and with clear measurement plans. Build strong relationships with media partners, platform representatives, and technology providers. Share industry developments and strategic implications with clients and internal teams. Contribute to agency points of view, training, thought leadership, and best‑practice development. Identify opportunities to test and scale innovative approaches across multiple accounts. Help define how the integrated media team evolves in response to changes in platforms, technology, and consumer behavior. Encourage teams to challenge established approaches and develop new solutions to client problems. What You Bring 5–7 years of experience in media, marketing, advertising, analytics, or a related field. Significant agency experience managing multiple clients, complex accounts, or integrated media programs. Proven experience developing and leading cross‑channel media strategies. Strong working knowledge across multiple media channels, with deep expertise in one or more areas. Demonstrated ability to connect media recommendations to client business goals and measurable outcomes. Experience overseeing account performance, budgets, testing strategies, and investment decisions. Strong analytical skills and the ability to diagnose complex performance challenges. Experience leading strategic client presentations and influencing senior stakeholders. Proven ability to manage, coach, and develop team members. Experience delegating work, managing capacity, and overseeing account workflows. Strong written and verbal communication skills. Ability to balance strategic leadership with attention to executional quality. Strong professional judgment and the ability to make decisions in complex or high‑pressure situations. Ability to identify client, performance, operational, and staffing risks before they escalate. Collaborative, solutions‑oriented leadership style. High level of accountability, integrity, and ownership. What Success Looks Like Assigned accounts have clear, integrated media strategies that align with client business goals. Portfolio performance is managed proactively, with risks and opportunities identified early. Clients view you as a trusted strategic partner who provides clear, thoughtful, and forward‑looking guidance. Managers operate with greater confidence, independence, and strategic ownership because of your coaching. Media recommendations reflect cross‑channel thinking, audience insight, and business context. Performance reporting drives decisions and clearly connects media activity to meaningful outcomes. Account teams operate with clear ownership, strong communication, and consistent quality. Staffing, capacity, and workflow concerns are addressed before they affect clients or team performance. New capabilities, processes, and best practices are successfully introduced and adopted. Opportunities for account growth, expanded services, and stronger client partnerships are identified proactively. Your leadership contributes to improved client retention, team development, and agency growth. Bonus Qualifications Experience directly managing managers or other people leaders. Experience overseeing large or complex media portfolios. Experience across paid search, paid social, programmatic, display, video, CTV, streaming audio, direct media, and traditional media. Experience managing integrated planning across brand and performance objectives. Familiarity with attribution, incrementality, marketing mix modeling, lift studies, or advanced measurement approaches. Experience with demand‑side platforms, ad servers, data platforms, reporting tools, and media‑planning technologies. Experience supporting new‑business pitches, proposals, and account‑expansion efforts. Experience developing department processes, training programs, playbooks, or operational frameworks. Experience evaluating and implementing automation, AI, or workflow tools. Relevant media and platform certifications. #J-18808-Ljbffr Agital