Events Lead, Brand

About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. About The Role As an Events Lead, Brand at Anthropic, you will own the strategy and execution of brand-focused events that create meaningful experiences and build Anthropic's share of mind in the AI landscape. You’ll sit within the Marketing Events team and be responsible for conceptualizing, producing, and measuring events that authentically communicate who Anthropic is and what we stand for—from intimate thought leadership gatherings to large‑scale brand activations at industry tentpole moments. Responsibilities Develop and execute brand events, ensuring alignment with Anthropic's broader brand and marketing objectives, including increasing unaided awareness and establishing AI provider mindshare. Manage a team of full‑time and contracted employees. Lead end‑to‑end production of Anthropic-owned brand events, including concept development, creative direction, vendor management, on‑site execution, and post‑event analysis. Collaborate closely with the brand creative team to develop compelling event identities, spatial design concepts, and experiential elements that bring the Anthropic brand to life in three‑dimensional spaces. Partner with communications and policy teams to produce thought leadership events, forums, and experiences that position Anthropic as a leader in responsible AI development. Manage Anthropic's brand presence at priority industry conferences and sponsorship activations, overseeing booth design, experiential elements, and attendee engagement strategies. Build scalable event playbooks, templates, and processes that maintain brand consistency and creative quality as the program grows. Develop and manage relationships with external production agencies, venue partners, and experiential design firms. Track and report on event performance metrics, connecting brand events to awareness, sentiment, and affinity goals. Manage event budgets and timelines, balancing creative ambition with operational rigor. Stay current with experiential marketing trends, emerging event technologies, and innovative formats that could elevate Anthropic's event presence. Support the development of an "Event in a Box" toolkit and brand guidelines for partners and internal teams hosting Anthropic-adjacent experiences. Qualifications 18+ years of experience in event marketing, experiential marketing, or brand activations, ideally at a high‑growth technology company or creative agency. Strong portfolio of brand events that demonstrate the ability to translate a company's values and positioning into memorable, on‑brand experiences. Extensive experience managing the full event lifecycle—from strategic planning and creative concepting through production, on‑site execution, and post‑event measurement. Skilled at working with creative teams and external agencies to develop spatial design concepts, visual identities, and experiential elements for events. Demonstrated ability to manage multiple concurrent events with competing timelines and stakeholder needs. Excellent communication skills, able to articulate creative vision to both internal leadership and external production partners. Ability to balance creative ambition with budget discipline and operational precision. Experience building event programs from the ground up, including developing playbooks, processes, and measurement frameworks. Experience with people management and ability to run a team. Comfortable with significant travel (estimated 30–40%) to support on‑site event execution. Passion for AI and excitement about creating events that make complex technology accessible and engaging. Preferred Qualifications Experience producing events in the technology, AI, or enterprise software space. Background in spatial design, experiential production, or brand architecture. Experience working with policy, government, or academic audiences on thought leadership events. Familiarity with event technology platforms and digital/hybrid event production. Track record of producing events that have driven measurable brand awareness or sentiment outcomes. Experience developing and managing partner event programs or co‑branded activations. Comfort operating in fast‑paced, rapidly evolving environments where priorities can shift quickly. Compensation Annual salary: $320,000—$400,000 USD. Location & Logistics Minimum education: Bachelor’s degree or equivalent combination of education, training, and experience. Minimum years of experience as required by the internal job level. Location-based hybrid policy: staff are expected to be in one of our offices at least 25% of the time, with some roles requiring more in‑office presence. Visa sponsorship: we sponsor visas and retain an immigration lawyer to assist with the process. #J-18808-Ljbffr Anthropic