Marketing Manager

Need someone in the Paid Media/Digital Marketing Activation space.

Position Summary
The Work Truck Marketing Manager serves as the primary marketing partner to the business unit, responsible for developing and executing integrated B2B marketing strategies that drive demand, brand health, and revenue growth. Reporting to the Marketing Director, this role connects business objectives to marketing outcomes-owning end-to-end marketing while navigating complex buying groups, longer sales cycles, and channel/dealer ecosystems.

Key Responsibilities

Business Partnership & Commercial Alignment
Act as the dedicated marketing lead and strategic advisor to business unit and sales leadership
Translate business objectives into brand-building and demand generation plans

B2B Marketing Strategy & Planning
Develop integrated marketing strategies and plans aligned to target industries, segments, and buyer personas
Map marketing efforts to complex buying journeys involving multiple decision-makers
Identify whitespace opportunities within existing customers and new markets

Paid Media & Digital Activation
Plan and optimize B2B-focused media strategies (LinkedIn, trade publications, programmatic, search)
Align channel mix to different funnel and journey stages
Manage budgets with a focus on performance and cost efficiency

Performance Measurement & Revenue Attribution
Define and track KPIs
Monitor full-funnel performance
Deliver insights and recommendations to optimize campaigns and investment
Continuously test messaging, targeting, and creative to improve performance

Cross-Functional & Product Alignment
Collaborate with product and sales to align go-to-market strategies
Support product launches with integrated B2B marketing plans
Ensure alignment between product value propositions and market needs

Budget & Agency Management
Manage marketing budgets tied to business unit goals and ROI targets
Oversee agency partners and vendors supporting campaign execution
Optimize spend allocation based on performance and business priorities

Innovation & Continuous Improvement
Drive a test-and-learn culture focused on measurable outcomes
Stay current on industry trends, competitive activity, and customer needs

Notes:
Onsite (Monday-Thursday) Remote on Fridays

VIVA is an equal opportunity employer. All qualified applicants have an equal opportunity for placement, and all employees have an equal opportunity to develop on the job. This means that VIVA will not discriminate against any employee or qualified applicant on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.