Digital Marketing Manager

Description

Cosette Pharmaceuticals, Inc. is a US-based, fully integrated pharmaceutical company with capabilities in product development, manufacturing, and commercial operations. Cosette has a fast-growing portfolio of branded pharmaceuticals consisting of products in the cardiology, women's health, and migraine markets. Cosette has a long history in quality manufacturing of complex dosage forms including topical creams, ointments, oral liquids/solutions and suppositories, which has led to consistent supply to customers and commercialization success. Cosette has corporate and manufacturing facilities in New Jersey and North Carolina and is supported by more than 300 dedicated employees across all functional areas.

Innovating every day.

Position Summary

The Digital Marketing Manager serves as the Digital Marketing Center of Excellence (COE) for Cosette Pharmaceuticals, responsible for developing, implementing, and optimizing digital marketing capabilities across the company's branded portfolio.

This role supports the digital execution and strategy supporting Cosette's brands, including healthcare professional (HCP) engagement, patient (DTC) engagement, Meta, social, paid search, websites, email/CRM programs, digital media, analytics, and emerging digital channels. The Digital Marketing Manager partners closely with Brand Marketing leaders to translate brand strategies into effective omnichannel customer engagement programs that drive awareness, engagement, and business performance.

As the digital marketing subject matter expert, this role establishes best practices, manages external digital agency partnerships, ensures consistent execution standards across brands, and provides insights that improve digital effectiveness across the portfolio.

Key Responsibilities

Digital Marketing Center of Excellence Leadership

• Establish and maintain digital marketing capabilities, standards, processes, and best practices across Cosette's branded portfolio.
• Serve as the internal digital marketing subject matter expert and strategic partner to Brand Marketing teams.
• Develop scalable digital marketing approaches that support current brands, future launches, and portfolio expansion.
• Advise brand teams on digital channel strategy, audience engagement approaches, and execution opportunities.
• Evaluate emerging digital trends, technologies, and platforms to identify opportunities for improved customer engagement.

Omnichannel Strategy & Execution

• Develop and execute omnichannel marketing initiatives across HCP and patient audiences in partnership with Brand Marketing.
• Translate brand strategies into digital channel plans, content calendars, campaign execution plans, and measurement strategies.
• Manage digital engagement channels including:
• HCP and patient websites
• Email marketing and CRM programs
• Paid digital media
• Social media platforms, organic and paid
• Digital content and engagement platforms
• Partner with Brand Marketing teams to ensure digital tactics align with brand objectives, customer needs, and promotional strategies.
• Support new product launches and lifecycle initiatives through digital engagement strategies and execution.

Website & Digital Platform Management

• Own management and optimization of HCP and patient-facing digital properties across the Cosette portfolio.
• Partner with agencies and internal stakeholders to ensure websites are current, compliant, user-friendly, and aligned with brand objectives.
• Monitor website performance, user engagement, and opportunities for optimization.
• Ensure digital platforms support customer education, engagement, and commercial objectives.

CRM & Customer Engagement

• Develop and execute email and CRM strategies supporting HCP and patient engagement objectives.
• Partner with Commercial Operations and Brand Marketing to leverage customer data and insights to improve engagement strategies.
• Support segmentation, targeting, campaign development, and performance measurement.
• Ensure CRM initiatives comply with applicable privacy, regulatory, and promotional requirements.

Digital Analytics & Performance Optimization

• Establish digital marketing performance metrics and reporting standards across the portfolio.
• Analyze campaign performance, website analytics, engagement trends, and customer behaviors to identify opportunities for improvement.
• Provide actionable insights and recommendations to Brand Marketing and Commercial leadership.
• Optimize campaigns based on performance data and business objectives.
• Partner with Commercial Operations and analytics teams to integrate digital performance insights into broader commercial reporting.

Cross-Functional Collaboration

• Partner closely with Brand Marketing to execute brand priorities and promotional plans.
• Collaborate with Sales leadership to develop digital tools and resources that support field effectiveness.
• Work with Medical Affairs to ensure digital medical education and scientific content aligns with approved strategies and compliance requirements.
• Partner with Regulatory Affairs, Legal, and Compliance teams to ensure all digital content meets applicable standards.
• Collaborate with Commercial Operations on customer engagement analytics, reporting, and technology platforms.

Agency & Vendor Management

• Manage digital agency relationships, including project scope, timelines, budgets, deliverables, and performance expectations.
• Evaluate external digital capabilities and recommend partners or solutions that support business objectives.
• Ensure agency execution aligns with brand priorities, compliance requirements, and company standards.

Compliance & Operational Excellence

• Manage digital content through the Medical-Legal-Regulatory (MLR/PRC) review process.
• Ensure all digital initiatives comply with pharmaceutical promotional guidelines, internal policies, and applicable regulations.
• Maintain documentation, timelines, and approval processes for digital activities.
• Continuously improve digital marketing workflows and operating processes.

Key Performance Indicators (KPIs)

Digital Engagement Performance

• Website traffic, engagement, and conversion metrics.
• HCP and patient digital engagement growth.
• Email campaign performance, including open rates, click-through rates, and engagement metrics.
• Paid media performance against campaign objectives.

Omnichannel Effectiveness

• Successful execution of digital initiatives supporting brand objectives.
• Adoption and effectiveness of digital tools supporting Sales and customer engagement.
• Improvement in customer engagement across priority audiences.

Operational Excellence

• Timely execution of digital campaigns and brand initiatives.
• MLR submission quality and approval cycle times.
• Effective management of digital agencies and vendor performance.
• Delivery of digital programs within approved budgets.

Innovation & Capability Building

• Development and implementation of digital marketing best practices.
• Identification and adoption of new digital capabilities.
• Improved consistency and scalability of digital execution across brands.

Required Qualifications

Education

• Bachelor's degree in Marketing, Communications, Digital Marketing, Business, or related field required.

Experience

• 5+ years of digital marketing experience, preferably within pharmaceutical, biotechnology, healthcare, or other regulated industries.
• Experience managing digital marketing programs across multiple brands, products, or customer segments.
• Experience with HCP and patient digital engagement strategies.
• Experience managing websites, CRM/email programs, paid media, and digital analytics.
• Experience working within regulated promotional review environments.

Salary Range The expected annual base salary for this New Jersey based position is $106,000 - $133,000. In addition, you may be eligible for a discretionary bonus if you are an active employee on the payment date. Benefits Hired applicants may be eligible for benefits, including but not limited to, medical, dental, vision, life insurance, short-term disability, long-term disability, 401(k) match, flexible spending accounts, health saving account, employee assistance program, tuition reimbursement program, parental leave, wellness program, paid time off, volunteer time, and holidays.
Physical requirements This role will follow a hybrid work schedule, requiring three (3) onsite days per week at our Bridgewater, NJ office.

Equal Opportunity Employment

Providing "equal employment opportunity" is one of the most important people policies of Cosette Pharmaceuticals, Inc. Our goal is to do all that we realistically can to provide genuine equal employment opportunity to applicants and employees in all phases of our operation. It is the policy of this Company that there shall be no discrimination with respect to employment, or any of the terms and conditions of employment, because of an individual's race, creed, religion, color, national origin, citizenship, ancestry, age, gender identity or expression, affectional or sexual orientation, marital status, domestic partnership, familial status, atypical hereditary cellular or blood trait, disability (including AIDS and HIV infection), genetic information, liability for service in the United States armed forces or any other legally protected status. The Company is dedicated to ensuring that all employment decisions are in accordance with these principles of equal employment opportunity.