Director of Sales
$95k - $125kFull-time
Wiens Cellars Wiens Cellars
Job Description:
Director of Sales
Wiens Cellars – Temecula, CA Salary Range: $95,000-125,000 annually includes performance incentiveFull-time | Weekends & holidays required About the Role Wiens Cellars is seeking an experienced, sales-driven Director of Sales to lead daily operations in our high-volume, guest-focused tasting room. This role oversees service standards, team performance, sales results, and overall guest experience, with future potential to support wholesale oversight. KEY RESPONSIBILITIES: -Guest Experience & Service -Ensure every guest receives a warm, memorable, and personalized tasting experience -Uphold service standards that reflect the Wiens Cellars brand -Address guest concerns professionally and promptly SALES & PERFORMANCE: -Drive DTC revenue through tastings, wine sales, and wine club conversions -Train and coach staff on sales techniques and brand storytelling -Monitor KPIs and implement strategies to improve results TEAM LEADERSHIP: -Lead and support Managers and Team Leads -Recruit, hire, train, and develop tasting room staff -Create schedules and manage labor costs -Conduct performance evaluations and ongoing coaching OPERATIONS & COMPLIANCE: -Oversee daily tasting room operations for consistency and efficiency -Manage POS systems, cash handling, and inventory controls -Ensure compliance with all alcohol service regulations -Maintain cleanliness, organization, and visual standards EVENTS & MEMBERSHIP ENGAGEMENT: -Support winery events, private tastings, and experiences -Collaborate with marketing and wine club teams to enhance engagement QUALIFICATIONS REQUIRED: *5+ years of hospitality, restaurant, tasting room, or sales management experience *Proven leadership and sales performance history *Wine knowledge and passion for guest service *Excellent communication and problem-solving skills *Experience with POS/CRM systems (Commerce7 a plus) *Ability to work weekends, holidays, and flexible hours PREFERRED *Experience growing a wine club or membership program *Familiarity with California ABC compliance *Background managing high-volume guest environments PHYSICAL REQUIREMENTS *Ability to stand for extended periods *Ability to lift and carry up to 50 lbs *Comfortable in a fast-paced, high-volume environment COMPENSATION & BENEFITS *$95,000-125,000 annual salary *Performance-based bonuses tied to sales, club growth, and labor goals (included in base pay shown)*Health benefits, 401(k) with company match, PTO *Employee wine discounts and industry perks WHY JOIN WIENS CELLARS? You’ll play a key role in shaping how guests experience our wines and our brand. We’re passionate about creating exceptional experiences and building a team that reflects that standard.
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