Marketing Specialist Sr- Small Business

Position Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Marketing Specialist Senior within PNC's Marketing organization, you will be based in Pittsburgh, PA, Philadelphia, PA, Cleveland, OH, Tyson's Corner, VA, Birmingham, AL, Chicago, IL or Houston, TX.

Position Overview:
Develops integrated growth marketing programs delivering multi-channel campaigns focused on the client journey with the objective of improving cross-sell penetration and strengthening portfolio retention within Small Business product verticals.

Key Responsibilities:
• Marketing Campaign Strategy & Execution: Lead execution of cross-sell, retention, and engagement campaigns across channels (CIM, email, branch), elevating creative quality and strengthening overall marketing strategy.
• Exposure and/or Working Knowledge of Small Business Merchant Payments and Borrowing product verticals
• Project Management: Own end-to-end campaign delivery; coordinate with internal partners, vendors, and agencies, and ensure all work follows required review and approval processes.
• Stakeholder Management: Partner closely with business and product teams to assess needs, provide recommendations, and confidently present strategies and results in meetings.
• Digital & Social Strategy: Collaborate with digital partners to optimize .com experiences and ensure a seamless customer journey from campaign entry points to landing pages.
• Sales Enablement: Work with sales teams to identify gaps and align marketing support; manage SharePoint collateral backlog and ensure materials in Seismic and Brand Center are current and effectively communicated.
• Performance Analysis & Optimization: Monitor campaign performance, analyze engagement data, and deliver actionable recommendations to improve outcomes and ROI.

Preferred Qualifications:
• 3+ years of B2B or C2B marketing experience; financial services experience a plus
• Proactive, results-oriented mindset with strong prioritization skills
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Confident leading meetings and/or engaging with stakeholders
• Experience working in large, matrixed organizations with cross-functional partners
• Strong PowerPoint and visual storytelling skills

The ideal candidate will demonstrate strengths across the following core competencies:
• Business Acumen: Demonstrates ability to execute within the business, align to strategic priorities, and incorporate key considerations into decision-making while balancing stakeholder needs.
• Business Data Analysis: Leverages data and analytics tools to gather insights, evaluate performance, and develop recommendations that inform business decisions.
• Collaboration: Works effectively across teams and functions to support shared goals, build alignment, and solve business challenges.
• Decision Making & Critical Thinking: Identifies issues, applies structured thinking, and supports sound decision-making within scope of role.
• Effective Communication: Communicates clearly and concisely in presentations and written materials; adapts messaging for different audiences and incorporates feedback.
• Effectiveness Measurement: Understands key performance metrics and contributes to measuring, tracking, and communicating results.
• Marketing Function Expertise: Applies knowledge of marketing strategy, programs, and processes to support execution of campaigns and initiatives.
• Marketing Systems & Tools: Utilizes marketing platforms and tools to manage campaigns, analyze performance, and support day-to-day execution.PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Independently implements and manages defined marketing programs/initiatives.
• Leverages a strong comprehension of existing marketing strategies and drives execution of programs/initiatives.
• Develops and executes more complex marketing programs/initiatives, strategies and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data in order to identify trends. Helps identify strategic and tactical implications.
• Ensures all operating activities are delivered within the established budget framework.
• Follows established processes and protocols including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills

Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented

Competencies

Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems

Work Experience

Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education

Bachelors

Certifications

No Required Certification(s)

Licenses

No Required License(s)

Language Assessments

No Required or Preferred Language Assessments

Pay Transparency

Base Salary: $45,000.00 – $110,400.00Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 05/20/2026, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com .

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at View email address on aiapply.co. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call View phone number on aiapply.co and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

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