Business Process Manager- Dallas, TX

Process Manager- Marketing Operations ManagerAs a Marketing /Process Manager, you'll play a critical role in automation, implementation, QA, and support of all platforms involved in tagging, tracking and overall marketing technology. This role will be a key partner across site architecture, ecommerce, media, marketing, and outside agencies. This role will also be tasked with scaling online data collection processes, as well as supporting our existing and growing technology stack.Responsibilities:Own and tune custom lead scoring models in Market Manage MarTech stack and integrations between platformsRepresent Marketing interests within the Salesforce platformUpdate lead routing and assignment across CommercialShare ownership of integration between Market and SalesforceEnsure tracking standards that account for marketing goals, drive media efficiencies, and enable advanced insights including site analytics, multi-touch attribution, cross-channel and multi-product buy flows Own the introduction and integration of new marketing technologiesPrepare tags and tracking enhancements for critical code releases - includes aligning with key partners, identify dependencies and requirements, performing regular quality checks, and advancing progress through privacy and architecture reviewsLearn, follow, and evangelize the specific procedures for campaign implementation when new technology or additional ad management systems are introducedRequired Qualifications:5+ years of marketing / Process operations experience with Agile & Six Sigma.Bachelor's degree in Computer Science, Web Development, Management Information Systems or Software Engineering preferredExcel skills – pivot tables, formulas, data, charts, X lookup, presentations (PP)Understanding of digital campaign processes including trafficking through an ad server, creating UTM parameters, and applying taxonomy to multiple ad accountsKnowledge of common digital platforms (i.e., Salesforce, Adobe, Invoca) and publishers (i.e., Google, Facebook, TechTarget) preferredTechnical ability with excellent communication skills - ability to translate complex requirements into relevant updates for a wide and varied audienceCommunication skills, organized, time management, understand deadlines, moving projects along to meet budget demands, detail oriented, creative mindset, problem solving