Media Director

Job Description

Job Description

Media Director

Dallas, TX

About the role

This role provides senior leadership for client media business by translating business goals, audience insights, market dynamics, and performance data into integrated media strategies that drive measurable results and long-term growth. The position serves as a trusted executive-level client partner, leading strategic conversations, shaping investment and measurement approaches, and ensuring media plans, activation, and optimization efforts remain aligned to client objectives and market opportunities. It directs account financial stewardship, contract and scope management, and resource planning while guiding cross-functional collaboration across strategy, creative, analytics, activation, and leadership teams to deliver cohesive business outcomes. The role also develops planning leaders, strengthens team capability, champions operational excellence, and advances innovation through emerging media, technology, and industry thought leadership grounded in the organization’s core values.

What you'll do

• Lead account business and media strategy — Serve as the primary strategic media leader for assigned accounts, translating business objectives, market dynamics, audience insights, and performance data into integrated media approaches that drive measurable business outcomes. Ensure media investments support both short-term performance goals and long-term business growth.
• Serve as the senior client partner and trusted advisor — Develop and maintain executive-level client relationships through strategic consultation, proactive communication, and thoughtful problem solving. Lead media discussions, provide business-focused recommendations, and identify opportunities that strengthen client partnerships and deliver incremental value.