Sales Manager

Title: Sales Manager

Compensation: $80K - $85K Salary plus sales incentives

Location: Twin Cities, MN; travel between multiple metro-area offices required, with mileage reimbursed

About The Job:

Lakeside HR Group has been engaged by our client to recruit for a Sales Manager to join their team. Our client is an established professional services organization focused on delivering a thoughtful, high-quality experience to every client.


This is a hands-on player-coach role for someone who enjoys building referral relationships, converting prospective clients and developing a strong sales team. The Sales Manager will lead the client relations and sales function, strengthen processes and use performance data to support continued growth and a consistent client experience.


Key responsibilities:

Sales and Relationship Development

• Nurture professional relationships to expand the referral network and increase high-quality referrals.


• Lead sales conversations with prospective clients, communicate the value of the organization's services and follow up with prospects who do not initially move forward.


• Schedule, coordinate and attend educational speaking engagements for referral partners and prospective clients.


• Maintain accurate, complete and timely information in the CRM.


• Build strong relationships with key contacts and help create personalized outreach and appreciation efforts.


Leadership and Team Oversight


• Lead the client relations and sales team, providing direction, accountability and support to meet or exceed established KPIs.


• Coach, mentor and train team members on sales techniques, relationship-building strategies and CRM best practices.


• Conduct regular one-on-one meetings, call reviews and feedback sessions to strengthen individual and team effectiveness.


• Partner with leadership to develop, refine and implement sales training and growth strategies.


• Support the onboarding of new team members and promote consistency in messaging, processes and the client experience.


Performance and Client Experience

• Track and report conversion rates, show rates, referral performance and other sales KPIs.


• Hold the team accountable for sales goals, activity expectations, quality standards and accurate CRM usage.


• Ensure sales activities align with organizational values, applicable standards and client experience expectations.


• Oversee and improve ongoing client follow-up and retention efforts.


• Step in to support high-value, sensitive or complex client relationships when needed.


• Promote a consistent, high-quality experience from initial contact through retention and future engagement.


Required Skills:


• Associate degree from an accredited college or university required; bachelor's degree preferred.


• At least three years of experience leading a sales, business development or relationship-management team.


• Experience coaching and training sales professionals to improve performance.


• Hands-on experience using and maintaining a CRM platform.


• Exceptional written and verbal communication and presentation skills, with the ability to explain technical and non-technical concepts clearly.


• Strong organizational skills with the ability to set priorities, meet goals and manage multiple initiatives.


• Proactive, organized and comfortable working in a fast-paced environment with changing priorities.


• Ability to work from multiple Twin Cities metro-area offices; mileage is reimbursed.


Benefits:

• Competitive compensation package

• Health, dental, and vision insurance

• Retirement plan with employer contribution

• Basic Life/AD&D Plan

• Phone allowance

• Paid time off and paid holidays

About Lakeside HR Group:

At Lakeside HR Group, we understand that finding the right job is essential for your career success. We are a boutique-style human resources consulting and recruiting firm dedicated to providing personalized, tailored solutions. When you partner with us, you are not just getting a recruiter; you are getting the entire Lakeside team working together to support your career goals.


Partner with us at Lakeside HR Group, where we are more than just a recruiting firm; we are your partners in achieving your career aspirations.