Director of SEO, GEO & AI Search Marketing

Job Description Job Description We are a high-volume personal injury law firm focused on maximizing client outcomes through operational excellence, technology, and aggressive marketing. We are building an in-house marketing department and are seeking an experienced SEO and AI Search leader to own organic growth across Google, ChatGPT, Gemini, Perplexity, and other emerging AI platforms. This is not a content coordinator position. This is not a social media position. We are looking for someone who can directly impact signed cases and revenue. What You’ll Do Own all SEO strategy and execution Increase rankings for highly competitive personal injury keywords Lead local SEO initiatives across Google Business Profiles and Maps Develop and execute GEO (Generative Engine Optimization) strategies Improve visibility in ChatGPT, Gemini, Perplexity, and AI search engines Oversee website architecture and technical SEO Direct content strategy and AI-assisted content production Manage outside vendors and agencies when necessary Build and manage an internal SEO/content team Develop reporting systems focused on leads, signed cases, and revenue Work directly with ownership to create growth initiatives 7+ years of SEO experience Proven experience ranking highly competitive keywords Strong understanding of technical SEO Experience with Local SEO and Google Business Profiles Experience managing SEO teams or agencies Advanced knowledge of Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, and similar tools Ability to demonstrate measurable business results from prior campaigns Preferred Qualifications Personal injury law firm experience Legal marketing experience GEO / AI Search Optimization experience Experience managing PPC vendors Experience with conversion rate optimization Experience with AI content workflows What Success Looks Like Within 12 months, you will: Increase qualified organic leads Increase signed cases from organic search Increase local map visibility Improve AI search visibility across major platforms Build a scalable in-house SEO and content operation Deliver measurable ROI attributable to marketing efforts Application Requirements Please submit: Resume LinkedIn profile Examples of SEO campaigns you’ve led Specific ranking improvements achieved Traffic growth achieved Lead and revenue growth attributable to your work Personal injury or legal marketing experience (if applicable) Company Description We are a highly experienced plaintiff-only personal injury law firm focused on serious injury, premises liability, and wrongful death cases. Our team has successfully represented hundreds of clients and recovered millions in verdicts and settlements. We take a trial-ready approach to every case, and we are committed to fighting for full justice on behalf of those who have been harmed due to negligence. Company Description We are a highly experienced plaintiff-only personal injury law firm focused on serious injury, premises liability, and wrongful death cases. Our team has successfully represented hundreds of clients and recovered millions in verdicts and settlements. We take a trial-ready approach to every case, and we are committed to fighting for full justice on behalf of those who have been harmed due to negligence.