Senior Manager, Events Marketing

Affinity Solutions (Affinity) is the leading consumer purchase insights company. We provide a complete view of U.S. and U.K. consumer spending, across and between brands, via exclusive access to fully permissioned data from over 100 million consumers. Our proprietary AI technology, Comet™, transforms these purchase signals into actionable insights for business and marketing leaders to drive optimal outcomes and build lasting customer relationships. Visit to discover how we're shaping the future of consumer purchase insights.

About Your Role

Affinity Solutions is seeking a Senior Manager, Events Marketing to lead the strategy and execution of our event marketing programs. This role owns our full portfolio of industry events, executive activations, sponsorships, and hosted experiences, ensuring they drive brand visibility, customer engagement, and measurable business outcomes.

You will connect event strategy to broader marketing efforts, aligning pre-event promotion, on-site execution, and post-event follow-up to support pipeline growth. Working closely with sales, PR, content, and executive leadership, you'll help elevate Affinity's presence at key industry events and maximize the impact of every activation.

This is a highly visible role requiring experience in high-profile, fast-paced environments and a strong understanding of the advertising, media, or adtech event landscape (e.g., Cannes Lions, CES, Advertising Week).

Your Responsibilities:

Event Strategy & Execution

• Own end-to-end delivery of event portfolio: trade shows, sponsorships, executive dinners, partner activations, and customer events
• Plan and manage timelines, budgets, vendors, logistics, production, and on-site execution
• Design event experiences aligned to brand positioning and business goals
• Support executive participation, including speaking opportunities, prep materials, and on-site coordination
• Partner with PR, sales, content, and design teams to align messaging and activation plans
• Act as primary contact for leadership during key industry events (e.g., Cannes Lions, CES)
• Manage external partners including venues, publishers, and production vendors
• Identify opportunities to scale processes and improve operational efficiency across events

Marketing & Performance

• Support event-related campaigns (landing pages, email, social, follow-up programs)
• Partner with sales and marketing to connect event engagement to pipeline and revenue
• Track event performance: attendance, engagement, pipeline influence, and ROI
• Provide post-event reporting and recommendations to improve future investments

Your Qualifications

• 5-8+ years in B2B event marketing, field marketing, or integrated marketing within adtech, martech, media, advertising, or data-driven companies
• Direct experience managing large-scale industry conferences and executive-level activations
• Proven ability to own event programs end-to-end, including budget management and vendor oversight
• Experience supporting executive speakers and high-visibility industry engagements
• Familiarity with major industry events such as Cannes Lions, CES, Advertising Week, Possible, RampUp
• Experience tying event activity to pipeline, revenue, and ROI reporting
• Working knowledge of marketing and CRM tools such as Salesforce, HubSpot, or Monday.com

Salary Range: $115,000 - $125,000
Office Hours: 9am - 5:30pm

Benefits for full-time employees of Affinity Solutions begin on the first of the month following your date of hire with a generous employer contribution for medical, dental, and vision. In addition to company paid holidays, wellness time off, other wellness benefits, and employee discounts, you will also get employer paid life insurance and have the option to enroll into an employer-matched 401K Plan. We strongly encourage work/life balance by providing unlimited vacation days, available starting 90 days from your hire date as a team member.