Website Strategy Lead

Job Description This role will provide strategic stewardship for Nokia.com, setting clear intent, priorities, and guardrails for how the website evolves and, as the experience owner for the channel, ensuring it delivers sustained value for Nokia. Treating the website as a strategic product, the role balances long‑term vision with strong governance and hands‑on experience ownership. The Website Strategy Lead works in close partnership with the Digital and IT team. How You Will Contribute And What You Will Learn Website Strategy & Direction Work with the Head of Global Digital Channels to define and own the global strategy for nokia.com, aligned to GMC and business priorities. Position the website as a core driver of brand trust, awareness, credibility, and demand support. Translate corporate and marketing priorities into a clear, outcome‑led roadmap and prioritization framework. Act as the experience and brand owner for nokia.com, establishing governance, standards, and global guardrails. User Experience, Content & Information Architecture Own end‑to‑end user experience, user journeys, and information architecture working with the digital team. Work with content and strategy teams, storytelling frameworks, and editorial standards. Ensure content is audience centric, on brand, accessible and outcome‑focused across global markets. Produce clear briefs defining what should be built and the value it delivers. AI Strategy & Responsible Adoption Working with the Head of Global Digital Channels to define the strategic role of AI on nokia.com, focused on improving experience quality, content effectiveness, and operational efficiency. Identify and prioritize AI use cases (e.g. intelligent search, content optimisation, personalization) aligned to user and business value. Establish principles for responsible, transparent and brand‑safe AI usage, partnering with the Digital Office to ensure compliance and scalability. Track emerging AI trends to inform future roadmap evolution. Performance, Insight & Optimization Own website KPIs across brand health, engagement and content effectiveness. Translate analytics, insight and AI‑supported signals into prioritised optimisation opportunities. Set the optimisation direction and roadmap, and lead performance reviews with senior GMC stakeholders. Key interfaces Global Marketing and Communication teams IT, Security and Platform teams Role requirements Own the strategic definition and experience direction of nokia.com, ensuring clarity on what the website delivers and why. Operate the website as a strategic product, balancing long‑term vision with strong governance and decision discipline. Provide clear direction and guardrails to delivery teams, defining intent and outcomes rather than execution detail. Shape the responsible adoption of advanced capabilities, including AI, to drive experience quality and business value. Act as a trusted strategic partner to Marketing, Digital and IT leaders, informed by performance insight and experience impact. Key Skills And Experience You must have: Proven experience shaping website or digital channel strategy at scale, in a global or complex organisation. Experience building websites, providing credible, experience‑led strategic leadership. A strong foundation in website strategy, user experience, content and governance, with the ability to balance vision and practical delivery. Experience applying or shaping AI‑enabled digital capabilities (e.g. personalised search, content optimisation) to improve user experience or effectiveness. Ability to translate business and marketing priorities into clear, outcome‑led roadmaps and priorities. Confidence using data, insight and emerging signals to guide decisions and influence optimisation direction. Proven ability to influence senior stakeholders with clear, evidence‑based recommendations. Strong communication skills, including the ability to produce clear briefs and strategic guidance for cross‑functional teams. A user‑first mindset, aligned to Nokia’s values of trust, quality and impact, with a commitment to accessibility and inclusion. It would be nice if you also had: Experience within a B2B, technology or telecommunications‑related environment. Experience defining or operating responsible, brand‑safe AI governance in partnership with digital or technology teams. Familiarity working closely with IT, security and platform teams in a matrixed organisation. Ongoing curiosity for emerging digital and AI trends, with the ability to assess their relevance and value. About Us Advancing connectivity to secure a brighter world. Nokia is a global leader in connectivity for the AI era. With expertise across fixed, mobile and transport networks, powered by the innovation of Nokia Bell Labs, we’re advancing connectivity to secure a brighter world. Learn more about life at Nokia. Our recruitment process We act inclusively and respect the uniqueness of people. Our employment decisions are made regardless of race, colour, national or ethnic origin, religion, gender, sexual orientation, gender identity or expression, age, marital status, disability, protected veteran status or other characteristics protected by law. We are committed to a culture of inclusion built upon our core value of respect. If you’re interested in this role but don’t meet every listed requirement, we still encourage you to apply. Unique backgrounds, perspectives and experiences enrich our teams, and you may be just the right candidate for this or another opportunity. The length of the recruitment process may vary depending on the specific role's requirements. We strive to ensure a smooth and inclusive experience for all candidates. Discover more about the recruitment process at Nokia. #J-18808-Ljbffr Nokia