Marketing Manager

Marketing Manager SkyWater is partnering with a leading building materials and millwork company that distributes their products nationwide. Our client has a strong reputation for customer service and operational excellence. Position Overview The Marketing Manager is responsible for leading and developing a high-performing marketing team to drive brand and product awareness, customer engagement, and marketing support within an established B2B customer base. This role partners cross-functionally with Sales, Operations, and Product teams to create integrated marketing strategies that strengthen market presence and support measurable business growth. Key Responsibilities Lead, mentor, and evaluate a team of marketing specialists and coordinators to achieve quarterly and annual goals Develop and execute integrated marketing plans across print, digital, events, public relations, and content marketing to generate qualified leads and nurture prospects Manage the annual marketing budget in partnership with Accounting, optimizing spend and tracking ROI across initiatives Ensure brand consistency across all channels, including website, social media, digital and print collateral, advertising, showrooms, and trade materials Analyze marketing performance using data and analytics tools; provide insights and recommendations for continuous improvement Collaborate with Sales, Customer Support, and Product teams to align messaging with product updates, launches, and business priorities Identify and support cross-functional process improvement initiatives Manage external agencies and vendors to ensure quality, consistency, and timely delivery of marketing assets Develop and maintain documentation, training, and best practices for marketing processes and tools Required Skills & Qualifications Strong project and budget management capabilities Proven experience leading and developing teams Excellent written and verbal communication skills Strong copywriting, editing, and proofreading abilities Experience with Google Analytics and SEO/SEM tools Proficiency in social media platforms and digital advertising (Facebook, Instagram, LinkedIn, YouTube, Pinterest) Familiarity with Microsoft Office, Adobe Creative Suite, and Canva General understanding of AI tools (such as ChatGPT or Microsoft Copilot) Analytical mindset with a data-driven approach to decision-making Ability to collaborate effectively across teams and influence stakeholders Education & Experience Bachelor’s degree in Marketing, Business, Communications, or a related field 5+ years of progressive marketing experience, including at least 2 years in a leadership or supervisory role Experience in manufacturing, building products, or a related industry is a plus Work Environment & Expectations Primarily in-office role with a standard 40-hour workweek; schedule may vary based on business needs Occasional travel may be required for trade shows, client visits, and vendor meetings (up to 25%) Frequent computer use with extended periods of sitting; occasional standing, bending, and light lifting (up to 25 lbs) Regular collaboration with internal teams and external partners Work may occasionally involve interaction with production or warehouse environments Additional Information This role requires the ability to work both independently and collaboratively in a fast-paced environment Reasonable accommodations will be provided in accordance with applicable laws #J-18808-Ljbffr