Senior CPFR Analyst

Collaborative Planning Forecasting and Replenishment (CPFR) Sr Analyst

ZURU is on a mission to disrupt industries and challenge the status quo through innovation and automation. Our brands reflect this vision: ZURU Toys re-imagines play, ZURU Tech leads the next building revolution, and ZURU Edge creates modern CPG brands for today's consumers.

Founded in 2003 by EY Entrepreneur of the Year brothers Nick and Mat Mowbray, ZURU has grown to over 5,000 team members across 30+ international locations.

As one of the world's largest toy companies, our award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, and Smashers. Our CPG portfolio features Millie Moon, RASCALS, MONDAY Haircare, BONKERS Pet Treats, DAISE Beauty, GUMI YUM Surprise, and more.

We are seeking a Collaborative Planning Forecasting and Replenishment (CPFR) Sr Analyst who will focus on building strong partnerships with retailers to optimize inventory and reporting processes. This role is highly customer-facing and will lead joint business planning efforts, ensuring alignment on supply chain strategies and execution. The CPFR Sr Analyst will own custom reporting for replenishment managers, lead S&OP processes, and manage communication, data development, and opportunity identification with customers.

Roles & Responsibilities

Customer Collaboration and Reporting

• Partner with retailers on joint business planning to align inventory strategies and promotional execution.
• Serve as the lead for S&OP, managing demand and supply planning cycles and communicating risks and mitigation plans.
• Own custom reporting needs for replenishment managers, delivering actionable insights that drive decisions.
• Develop dashboards and KPI reports for OTIF, in-stocks, inventory health, and sell-through performance.

Supply Chain Operations

• Review outages from 3PLs to retailer stores and implement structural solutions, including manual orders when necessary.
• Lead item maintenance efforts with customers to ensure accurate setup and orderability.
• Manage supply chain for feature orders, including port/3PL whse splits, MABDs, and store counts.
• Oversee inventory transfers between internal and customer storage facilities to maintain balance and protect in-stocks.
• Lead problem-solving during supply chain disruptions, escalating and resolving bottlenecks quickly.

Promotional and Event Execution

• Plan and manage major inventory resets, modular changes, and feature events.
• Ensure pipeline-fill meets key set dates and track promotional inventory flow in real time.

E-commerce Support

• Manage fulfilment strategies for customer eCOM accounts, including D2C, store pickup, and customer online marketplace.
• Monitor in-stock health and delivery times for online assortments.

Skills & Experience

• 35 years of experience in CPFR, supply chain, or customer replenishment roles (CPG, Toys, Import, and Assortment experience preferred).
• Strong customer-facing experience with major retailers (Club, Convenience, Grocery experience preferred).
• Proficiency in analytics and reporting tools such as Excel and Power BI.

Life @ ZURU

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisionsZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won't find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or

What We Offer

• Culture for Growth
• Surrounded by an A Player Team
• Competitive Remuneration