National Sales Manager, DiBruno Bros

Wakefern Food Corp. is the largest retailer-owned cooperative in the United States and supports its co-operative members' retail operations, trading under the ShopRite®, Price Rite®, The Fresh Grocer®, Dearborn Markets®, Fairway Markets®, DiBruno Bros.®, Morton Williams ® and Gourmet Garage® banners. Employing an innovative approach to wholesale business services, Wakefern focuses on helping the independent retailer compete in a big business world. Providing the tools entrepreneurs need to stay a step ahead of the competition, Wakefern’s co-operative members benefit from the company’s extensive portfolio of services, including innovative technology, private label development, and best-in-class procurement practices.

Summary

The Sales Manager, DiBruno Brothers Brand is responsible for developing and executing strategies that drive the growth, market expansion, and long-term success of the DiBruno Bros. brand. This role provides customer acquisition, distribution growth, sales performance, and profitability while building strong partnerships with distributors, retailers, brokers, vendors, and key internal stakeholders. The Sales Manager leverages consumer insights, market intelligence, advanced analytics, and emerging technologies, including artificial intelligence, to identify growth opportunities, improve decision-making, and enhance business performance. This position is accountable for expanding brand presence across existing and new channels, supporting demand planning and forecasting activities, representing the brand at industry events, and leading initiatives that strengthen the brand's competitive position, drive revenue growth, and deliver exceptional value to members and customers.

Core Functions

The core functions of this position include, but are not limited to, the following:

• Drive accelerated sales growth by proactively identifying and pursuing new business opportunities, expanding distribution, and maximizing market penetration across all channels. Foster strong partnerships with brokers, distributors, customers, and cross-functional teams to execute growth initiatives with urgency, accountability, and a shared commitment to delivering measurable sales, profitability, and brand expansion results
• Partner with internal teams, distributors, and customers to drive the sales and market expansion of the DiBruno Bros. product portfolio, identifying growth opportunities, supporting customer acquisition efforts, and executing strategies that increase distribution, revenue, and brand presence.
• Establish and build distributor, broker and retail partnerships to improve operational efficiency, inclusive speed to shelf and driving ACV levels.
• Owns the achievement of sales growth, gross margin expansion, customer profitability, and annual revenue and distribution objectives through strategic leadership of sales operations and full P&L accountability.
• In partnership with key stakeholders, set and achieve profit and sales objectives to meet financial goals.
• Partner with Marketing, Corporate Merchandising, E-commerce, and store teams to maximize online and in-store sales performance by improving digital shelf visibility, expanding e-commerce opportunities, optimizing product content and assortment, and supporting company-wide growth initiatives.
• Provide accurate forecasting to ensure product availability and maintain strong service levels.
• Develop and execute strategies to acquire new customers and expand the DiBruno Bros. brand.
• Lead customer growth planning and execution to expand distribution across existing and new markets.
• Lead the development and execution of the enterprise growth strategy by leveraging national broker, distributor, and retail partnerships to accelerate brand expansion, increase market penetration, and drive sustainable revenue growth. Provide strategic leadership in identifying new market opportunities, advancing product and brand innovation, and building scalable distribution platforms that strengthen brand equity, expand customer reach, and support long-term business objectives.
• Provide timely and accurate sales inputs to support forecasting, demand planning, and broader business planning activities.
• Review market data to identify customer needs, marketplace trends, and growth opportunities.
• Analyze sales performance and translate findings into actionable recommendations that support revenue and profitability goals.
• Represent the DiBruno Bros. brand at trade shows and industry events to strengthen relationships, increase visibility, and identify business opportunities.
• Serve as the enterprise leader for brand strategy and governance, championing brand equity, market positioning, and portfolio growth. Establish and maintain brand standards, provide strategic direction for brand development initiatives, and partner with cross-functional stakeholders to ensure offerings consistently reflect the organization's quality, value proposition, and customer experience objectives while advancing overall business performance.
• Lead and facilitate presentations, meetings, and discussions with cross-functional teams, leadership, and external stakeholders, effectively conveying complex concepts, business strategies, and performance outcomes. Customize messaging for diverse audiences to secure buy-in, promote alignment, and advance business priorities.
• Ability to communicate with influence while adapting communication style and content based upon audience.
• Lead the execution of strategies that strengthen the DiBruno Bros. brand, expand market presence, and drive sales growth across all channels.
• Create a respectful workplace by enlisting, empowering, and encouraging the team to demonstrate our core competencies while acting as a role model of our culture.
• Champion the use of artificial intelligence and advanced analytics to optimize commercial decision-making, uncover market trends, improve customer and distributor insights, enhance sales performance, and accelerate the growth of the DiBruno Bros. brand across existing and emerging channels.

Qualifications

• Strong track record of driving sales growth within consumer products foods segments within supermarket and specialty food retail, distributor and sales broker segment.
• Four-year college degree in a business-related field
• Minimum of five years’ prior experience leading and executing against sales objectives
• Minimum five years working knowledge of procuring product
• Have an aptitude for detail and figure-oriented work
• Demonstrated ability to organize and manage multiple projects simultaneously
• Ability to effectively communication with all levels of Wakefern leadership
• Exceptional computer skills with the ability to work with accuracy and speed
• Proficiency in all Microsoft Office programs
• Ability to prepare clear and concise presentations and reporting for division and committee meetings as well as for Wakefern leadership
• Understanding of company systems, including but not limited to MicroStrategy, Rapid, SAP and Numerator, strongly desired

Working Conditions & Physical Demands

• Ability to sit in front of a computer for long periods of time.
• Ability to travel as required by the needs of the business.
• Ability to adhere to the company’s four-day in office work requirements.

The salary range for this position is $150,000-$165,000 annually. Placement in the range depends on several factors, including experience, skills, education, geography, and budget considerations.

Wakefern is proud to offer a comprehensive benefits package designed to support the health, well-being, and professional development of our Associates. Benefits include medical, dental, and vision coverage, life and disability insurance, a 401(k) retirement plan with company match, paid time off, holidays, and parental leave. Associates also enjoy access to wellness and family support programs, fitness reimbursement, educational and training opportunities through our corporate university, and a collaborative, team-oriented work environment. Many of these benefits are fully or partially funded by the company, with some subject to eligibility requirements.