SEO/GEO Content Writer (Contractor)

We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at View phone number on click.appcast.io or View phone number on click.appcast.io. About Us The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit Our Mission We're on a mission to empower people to live happy, healthy lives. We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard. We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all. The Role The Honest Company is looking for a Contract SEO/GEO Content Writer on a part-time basis. This is a two-month contract role starting in October 2026. We are looking for a Data-Driven Content Writer who combines strong editorial judgment with hands-on optimization expertise. This role will create authoritative, engaging content designed to perform across traditional search engines and AI search engines (ChatGPT, Gemini, Claude, Perplexity, Grok, and Google AI Overviews). The ideal candidate understands both Search Engine Optimization (SEO) and Generative Engine Optimization (GEO), including how content structure, technical elements, entity signals, source credibility, and structured data influence visibility. This person will not only recommend optimizations but will also implement them directly within our content management system and supporting marketing platforms. Key Responsibilities Content Strategy and Development Research, write, edit, and optimize high-quality content, including articles, landing pages, product pages, category pages, FAQs, guides, and other digital experiences. Translate business objectives, audience needs, and search insights into clear, useful, and persuasive content. Develop content briefs based on keyword research, audience intent, competitive analysis, search-result trends, and AI-generated answer formats. Maintain a consistent brand voice while adapting content for different audiences, channels, and stages of the customer journey. Refresh and consolidate existing content to improve relevance, accuracy, authority, and performance. Verify claims and incorporate reliable sources, subject-matter expertise, and original insights when appropriate. SEO and GEO Optimization Conduct keyword, topic, audience-intent, and competitor research to identify content opportunities. Optimize page titles, meta descriptions, headings, URLs, image alt text, anchor text, internal links, and on-page copy. Structure content so people, search engines, and generative AI platforms can easily understand and retrieve it. Apply GEO best practices, including answer-first writing, clear content hierarchy, concise summaries, FAQ development, entity clarity, factual support, and source attribution. Strengthen experience, expertise, authority, and trust signals throughout digital content. Identify opportunities to improve visibility in featured snippets, rich results, People Also Ask results, conversational search, and AI-generated answers. Balance optimization requirements with readability, originality, accuracy, accessibility, and brand integrity. Implementation and Technical Execution Publish and update content directly within the company's content management system. Implement approved on-page SEO recommendations without relying solely on development or external agency support. Build and maintain internal-linking structures that improve navigation, topic authority, and content discoverability. Add or coordinate structured data and schema markup, such as Article, Product, Organization, FAQ, and Breadcrumb schema. Identify and resolve basic content-related technical issues, including broken links, duplicate content, redirect needs, missing meta #J-18808-Ljbffr phxproduction