PR Specialist, AI

Role Number: 200694106Team: MarketingLocation: CupertinoWeekly Hours: 40Posted: 2026-11-10SummaryApple's worldwide communications team informs the world about the company, our innovative products and services, and the values that drive our company. The team includes professionals with backgrounds in public relations strategy, journalism, buzz marketing, event production, and more. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career!DescriptionAt Apple, we believe AI is one of the most profound technologies of our lifetime. As a specialist on the AI PR team, you will play a defining role in shaping the global narrative for the incredible capabilities powered by AI to the world. This role will help to inform the strategy and storytelling for Apple’s approach to generative AI, working at the intersection of hardware, software, and services.Minimum Qualifications2+ years experience in public relations, PR agency or corporate settingsExperience working directly with reporters and content to shape positive media coverageAbility to quickly analyze media coverage and sentiment, anticipate potential issues, and apply insights to the team’s workExcellent command of English, both written and verbalBachelors degree in communications or equally relevant experience.Preferred QualificationsPositive team-player who thrives working with others and is excited to represent Apple.A fast learner who is passionate about consumer technology.Creative thinker who has experience in or is excited to work with press and creators to drive meaningful impact for launches and momentum PR campaigns.Strong organizational skills, with the ability to focus, simplify tasks, and manage multiple projects and programs from start to finish under pressure.Exceptional written and verbal communication skills, with superb attention to detail.A self-starter with insatiable curiosity who connects dots quickly and sees around corners.Effective collaborator who will work cross-functionally across teams and geographies while demonstrating integrity at all times.Ability to quickly analyze media coverage and social sentiment for an executive audience.Bachelor's degree or equivalent experience.Pay & BenefitsAt Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $91,700 and $138,100, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple BenefitsNote: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.EEO StatementApple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicantAccessibilityAt Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.Learn about accessibility in Apple’s workplaceLearn about reasonable accommodations for job applicantsApplication DeadlineApple accepts applications to this posting on an ongoing basis.