Growth Marketing Manager

Growth Marketing Manager (Paid Media Focus)
Job Type:

Full-Time
Location:

100%Remote
Timezone:

US(CST)

Position Overview
Own day to day execution and optimization of paid media for a subscription ecommerce company that is scaling its growth marketing function. Primary focus is Meta, with potential expansion into Google/Bing. This person needs to walk into an account that needs structural improvement and impose order.

Core Responsibilities

Take full ownership of Meta Ads account: restructure campaigns, consolidate to CBO, clean audience targeting, fix exclusion lists, and establish a sustainable account architecture

Execute a structured creative testing framework with defined pass/watch/kill thresholds and documented results

Monitor and optimize toward blended ROAS targets (current floor: 2.0x, target: 2.5x) while scaling spend

Produce weekly channel performance reports with spend, ROAS, CPA, CTR, CVR, and creative performance breakdowns. Reports must include analysis, not just numbers.

Manage audience exclusions, customer match lists, and lookalike builds. Proactively maintain list freshness rather than waiting to be asked.

Coordinate with creative team and external agencies on asset needs, providing performance data to inform what gets produced next

Flag performance anomalies, budget pacing issues, tracking discrepancies, and attribution problems proactively

Diagnose post click conversion issues by connecting ad platform data to landing page and checkout performance

Maintain campaign naming taxonomy and organizational standards across all accounts

What Makes You the Right Fit

You impose order without being asked. When you inherit a messy account, you know where to start and you move fast—without waiting for a roadmap.

Youre analytical but action-oriented. You dont just surface numbers; you know what they mean and what to do next.

You close the loop. Performance data informs creative, creative informs spend, and nothing falls through the cracks because you built the system that catches it.

Youre proactive, not reactive. Anomalies, pacing issues, and tracking discrepancies get flagged before leadership notices them.

You communicate clearly and coordinate well—with creative teams, agencies, and leadership—without needing to be managed.

Requirements

Minimum 3 years hands‑on experience managing Meta Ads at $10K+ weekly spend

Demonstrated understanding of CBO structure, campaign consolidation, and audience segmentation on Meta

Experience with conversion tracking setup and debugging (Meta Pixel, CAPI)

Understanding of attribution models and the ability to explain why the platform‑reported ROAS differs from blended ROAS

Experience managing creative testing at scale (3+ new assets per week) with a structured kill methodology

Track record of inheriting underperforming or disorganized accounts and turning them around

Proficiency in Excel/Google Sheets for performance analysis

Strong written communication in English for reporting and cross‑team coordination

Preferred Skills

Experience managing Google Ads (Search, PMax, Shopping, Display, YouTube/Demand Gen)

Experience managing Bing/Microsoft Ads

Experience with Google Tag Manager or server side tagging (Addingwell)

Experience with conversion tracking setup and debugging (Google Tag, Enhanced Conversions)

Experience in D2C subscription or ecommerce

Experience with Shopify, Klaviyo, or Recharge integrations

Experience with Source Medium or similar analytics reporting tools

Experience with TikTok Ads

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