Executive Director-Cross Line Of Business Chase Engagement Marketing

Job Description

The Cross- Line Of Business (LOB) Engagement Marketing organization, sets the Chase-wide strategy for integrated marketing programs and aligning priorities across lines of business to deliver seamless customer experiences, strengthen the Chase brand, and improve marketing effectiveness. The scope includes 30+ multichannel campaigns across four programs, reaching 55MM+ Consumer and Community Banking (CCB) customers across six lines of business and four customer segments.

As an Executive Director on the Cross Line Of Business (LOB) Chase Engagement Marketing team, you’ll harness the strengths and insights of each line of business to build integrated strategies that amplify the Chase brand and create value for customers and stakeholders. The portfolio generates 650MM+ annual customer impressions across 15 channels.

You’ll own the end-to-end strategy and performance of Security Marketing and One Chase programs—including expanding the marketable population, accelerating paperless adoption, and creating a cohesive Life Events Hub that helps customers navigate key life stages. At scale, these data-driven, customer-centric programs deliver more than $80MM in annual five-year NPV for Consumer and Community Banking.

You’ll define the vision and operating model for how these programs come to life across channels and touchpoints, using customer needs to guide decisions and measurable OKRs to track results. In close partnership with cross-functional Marketing and Product teams, you’ll bring customer-led solutions to market and lead a high-performing team of 14 marketing and campaign management professionals. The channel mix includes email; mobile and web owned advertising; paid and owned social; search; interstitials; paid and earned PR; notifications; Snapshot; and branch and employee channels. You’ll continuously improve performance through a disciplined test-and-learn approach.

Job Responsibilities

• Set the end-to-end marketing strategy across programs to deliver on goals. Scope: 4 programs/30 campaigns annually, 6 LOBs, and an audience of 55MM customers
• Lead and develop a team of 13 (VPS and associates) creating pipeline of talent and enabling career mobility opportunities
• Define the operating model across 15 channels grounded in customer insights
• Manage performance for 30+ annual campaign with accountability for $80MM 5-year NPV
• Align 6 LOBs/business units to the book of work spanning across owned and paid channels
• Drive prioritization across messaging, creative strategy, use cases, and test-and-learn roadmap to deliver cohesive and measurable outcomes
• Oversee multiple concurrent campaigns at a time - from implementation through optimization.
• Communicate strategy, learnings, and results to senior stakeholders using clear, executive-ready narratives and performance reporting.
• Strengthen the brand and deepen customer relationships by implementing integrated Chase-wide marketing strategies and content
• Improve overall customer experiences by aligning marketing strategies across business lines to provide a seamless and cohesive journey 

 

Required qualifications, capabilities, and skills

• 10+ years experience in marketing with financial services or related industries 
• Proven ability to convert strategy into an actionable, measurable roadmap tied to business results
• Experience leading multi-channel marketing at scale across 10+ channel sand audiences, including digital touchpoints (web, mobile, email, SMS, push, in-app, and owned and paid media).
• Experience using data, experimentation, and measurement to improve customer journeys and marketing performance
• Experience leading teams and developing talent across marketing strategy and campaign execution
• Ability to influence cross-functional partners in a matrixed organization and align stakeholders around shared priorities and metrics.
• Exceptional people leadership, relationship-building, and influence skills in a highly matrixed environment

 

Preferred qualifications, capabilities, and skills

• Bachelor’s degree in marketing, advertising, communications, digital/technology, or business.
• Experience building a structured performance cadence (e.g., KPI reviews) and producing executive-ready narratives.
• Experience managing multiple concurrent initiatives and adjusting priorities in a changing environment.
• Practical fluency with AI-enabled productivity tools to accelerate research, writing, analysis, and stakeholder communications.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.

Marketing & Communications teams shape the firm’s brand and protect and grow the firm’s excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.