Manager, Email and SMS

With 178 locations across the country and growing, Bluemercury pioneered a client-first service model that emphasizes hyper-personalized, high-quality beauty interactions. The leading luxury beauty destination and Macy’s, Inc. nameplate offers a highly curated and premium product assortment across a range of categories, Bluemercury helps people discover their unique self by shining a light on what makes them wonderfully distinctive. As Bluemercury continues to evolve, it remains committed to its original intent to serve people and embrace its purpose to be the ultimate specialist in the beauty of every individual. For more information, please visit Position Summary As the Manager, Email & SMS Marketing, you will own the strategy, execution, and performance of Bluemercury’s lifecycle marketing channels. This role is responsible for driving customer acquisition, engagement, and retention through best-in-class email and SMS programs. Reporting to the Senior Manager, Performance Marketing, you will lead a small but high-impact team, oversee day-to-day campaign execution, and deliver deep performance insights to inform business decisions. This role is highly cross-functional, partnering closely with Marketing, Merchandising, Loyalty, Digital, Creative, Stores, and Vendor Marketing. Key Responsibilities Lifecycle Strategy & Execution Own and evolve the email and SMS strategy, including campaign planning, automation, segmentation, and personalization Lead the development and management of the lifecycle marketing calendar, ensuring alignment with brand and business priorities Oversee end-to-end campaign execution across promotional and triggered programs, from briefing through deployment Develop and scale acquisition strategies to grow the email and SMS subscriber base Partner cross-functionally to translate business objectives into high-performing lifecycle campaigns Performance Analysis & Reporting Own weekly, monthly, and seasonal reporting, delivering clear, actionable insights to senior leadership Conduct in-depth performance analysis to identify trends, opportunities, and areas for optimization across email and SMS Forecast channel performance and contribute to broader digital revenue planning in partnership with channel owners Lead testing roadmap (A/B testing, segmentation, cadence, creative) to continuously improve engagement and conversion Manage and develop a team of two (Senior Assistant and Assistant), ensuring strong execution, prioritization, and professional growth Lead project management across all lifecycle initiatives, maintaining timelines, cross-functional alignment, and high-quality output Serve as the central point of coordination across internal stakeholders and external partners Serve as the subject matter expert for Attentive, overseeing both email and SMS execution and optimization Manage external vendors and partners, continuously identifying opportunities to enhance capabilities and customer experience Maintain best practices across deliverability, compliance, and operational efficiency Qualifications 4–6+ years of experience in email and/or lifecycle marketing in retail or e-commerce Proven experience managing direct reports and leading high-performing teams Strong project management skills with the ability to manage multiple priorities and stakeholders Deep analytical expertise with a track record of delivering detailed performance analysis and executive-level reporting Hands-on experience with lifecycle marketing platforms (Attentive strongly preferred) Experience with segmentation, personalization, and automation strategies Strong communication skills with the ability to influence cross-functional partners and senior stakeholders What We’re Looking For A strategic, data-driven marketer who can connect performance insights to business impact A strong people leader who can develop talent and drive accountability A highly organized operator who thrives in a fast-paced, cross-functional environment Someone who can balance hands-on execution with high-level strategic thinking This job description is not all inclusive. Bluemercury, Inc. reserves the right to amend this job description at any time. Bluemercury, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment. This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Click here to see details on benefits. #J-18808-Ljbffr Bluemercury