Creative Director

Position Summary

As a Marketing/Communications team member, the Creative Director ensures that Girl Scouts-Arizona Cactus-Pine Council's (GSACPC) brand story is told in a compelling, consistent and visually engaging way. The role oversees the creative vision and execution for campaigns, digital content, print materials, and multimedia storytelling that emphasizes diversity and amplifies girls' voices. This hands-on role leads the creative development process and manages a talented graphic designer. Additionally, the Creative Director ensures that all work produced aligns with GSUSA guidelines and maintains a consistent brand vision to enhance awareness and support organizational goals.

Reports to: Sr. Director, Marketing and Communications


Supervisor to: Creative Graphic Design Manager


FLSA Status: Regular full-time, exempt

Brand: Visual Identity

• Lead the development of engaging multimedia content for brand awareness, signature campaigns, and fundraising initiatives.
• Ensure all creative assets, campaigns and brand experiences are cohesive and align with GSACPC's brand values.
• Ensure consistency in branding, messaging, and storytelling across all platforms.
• Collaborate with Sr. Director of Marketing and Communications, Digital Marketing Manager and council leaders to translate strategic objectives into compelling creative assets.
• Join Marcom team members in enhancing and expanding the Girl Scout Media Ambassador program.
• Proactively stay informed of and leverage GSUSA plans, assets, and resources. Use internal gsConnect system and participate and follow up on assigned webinars and trainings.

Leadership and Inspiration

• Lead and mentor a direct report to foster innovation and maintain high standards of creativity and quality.
• Provide clear direction, feedback, and support to ensure high-quality output and professional growth.
• Foster a culture of creativity, collaboration, and innovation within the MarCom team.

Creative Production & Oversight

• Produce photos and videos for signature GSACPC events, campaigns and programs.
• Produce the girl-led podcast, Dear Sister.
• Oversee the development of print, digital, and video assets, ensuring high-quality execution.
• Manage the visual identity and creative direction for each issue of Girl Scout Connections magazine.
• Maintain brand guidelines and ensure adherence across all departments.
• Ensure an inclusive and multicultural perspective is present in creative assets (recruitment collateral, social media content, videos, podcasts, and photography).
• Work with external vendors, contract workers, and agencies when needed.

CRITICAL CULTURE COMPETENCIES

• Learning/growth mindset -a love of learning, a desire to develop skills and abilities through self-motivation and resilience essential to great accomplishment.
• Strong work ethic -willingness to work hard and stay on top of responsibilities. Comfortable with setting priorities and working in a fast-paced, deadline-driven and remote environment. The entire team knows you will do what you commit to and what is asked of you. Function well independently and in team environment.
• Teamwork/team spirit - support MarCom Team and its cross-functional planning and relationship building.
• Attention to communication - the ability to ensure information is shared to keep others informed and effectively collaborate. Strong client service and online communication skills.
• Creativity and an understanding of engaging content - can enthusiastically ideate and develop stories.
• Organization & planning - Excellent ability to set priorities and hold accountabilities. Attention to detail and follow-through a must.
• Problem-solving skills - ability to quickly understand and absorb new information.
• Resourceful and likes to take initiative - can identify what needs to happen and how, keep others on track, continuously improves skills, and broadens experience.
• Attention to detail - exceptional eye for ensuring final projects and tasks are flawless.

REQUIREMENTS AND QUALIFICATIONS

• Bachelor's degree in film, digital photography, graphic design, marketing, or related field and 5+ years of professional creative experience.
• Strong portfolio showcasing expertise in photography, videography and/or design.
• Proficiency in Adobe Creative Suite.
• Strong understanding of digital marketing, social media, and video production.
• Excellent communication, project management, and problem-solving skills.
• Ability to work cross-functionally and adapt to a fast-paced, mission-driven environment.
• Excellent written and verbal communications skills, strong grammar and proofing ability, familiar with AP style.
• Ability to adopt editorial and brand guidelines and implement with consistency and high level of attention to detail.
• Familiar with a variety of project management concepts, practices, and procedures. Demonstrated ability to build plans, timelines, assign responsibilities, and monitor and summarize progress. Proficiency with project management software and planning tools, such as Freshdesk, Smartsheet, Microsoft Teams, etc., preferred.
• Must be computer literate (working knowledge of Word, PowerPoint, Excel).
• Experience with measurement, analyzing data and reporting/implementing learnings.
• Perform other duties as assigned.

DESIRED KNOWLEDGE, SKILLS AND ABILITIES

• Knowledge of, or willingness to learn, the Girl Scout program.
• Must be aligned with Diversity, Equity, Inclusion and Racial Justice (DEIRJ) values.
• Must be willing to learn and use the competencies essential to GSACPC's theory of change models and learning organization culture. Willingness to fully participate in staff development opportunities.
• Behavior consistent with the core competencies, core values, and beliefs of the organization.

PHYSICAL ABILITIES

• Able to lift 25+ lbs., sit at a computer for three consecutive hours, stand for 2+ hours/day, climb stairs daily.
• Able to work evenings and weekends, when necessary.
• Valid Arizona driver's license.