Senior Manager Digital Marketing Strategy

Foods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive. This position is not eligible for Visa Sponsorship. The Senior Manager, Digital Shelf, Amazon is responsible for defining strategy and driving execution of Nestlé's Digital Shelf across Amazon globally, ensuring best-in-class performance in product discoverability, content effectiveness, and shopper conversion across all Nestlé categories and markets. This role owns the end-to-end digital shelf ecosystem, including content, search, data, tools, and capabilities, integrating strategic leadership with hands-on execution excellence to drive improved discoverability, conversion, and sales performance. The Senior Manager partners cross-functionally with Brand, Sales, Content, and Analytics teams to embed digital shelf excellence into the organization and scale measurable business impact globally. This role will be based in Arlington VA or Seattle WA

PRIMARY RESPONSIBILITIES

Digital Shelf Strategy & Governance Define and execute a global Amazon Digital Shelf strategy, including standards for content, search, taxonomy, and conversion. Establish and embed global KPIs and scorecards (e.g., share of search, CVR, CTR, content compliance) and enforce global governance and execution standards across markets. Own performance measurement and reporting, including dashboards and business reviews, translating insights into actionable recommendations tied to business impact. Content, Data & Conversion Excellence Own end-to-end content strategy and execution across product titles, bullets, descriptions (SEO and conversion-driven), imagery, A+ content, and brand storytelling modules. Ensure accuracy and completeness of backend product data, attributes, and taxonomy to support discoverability and compliance. Lead content syndication strategy and processes for efficient, scalable deployment and drive conversion optimization across the full funnel (traffic to PDP to purchase). Search & Discoverability Leadership Define and execute Amazon SEO strategy, including keyword optimization aligned to shopper intent, indexing, and ranking techniques. Incorporate emerging trends in AI-driven discovery and translate search insights into actionable content and optimization priorities. Develop Nestlé's Amazon Digital Shelf roadmap for AI-enabled commerce, including Alexa+, conversational shopping, agentic purchasing agents, and emerging machine-driven discovery models, translating evolving platform capabilities into competitive advantage for Nestlé brands. Execution, Audits & Experimentation Lead digital shelf audits to identify content gaps, inconsistencies, and conversion blockers, and implement QA frameworks and content validation processes across SKUs and categories. Establish and lead a structured test-and-learn program (A/B testing of titles, images, and A+ content) with measurement frameworks tying content improvements to conversion outcomes. Identify, validate, and scale high-impact interventions globally. Digital Merchandising, Tools & Ecosystem Ownership Own the digital shelf technology stack, including tools, analytics platforms, and data solutions. Lead development and rollout of automated digital merchandising capabilities at scale. Manage external agencies and partners supporting content, SEO, and optimization. Capability Building & Operating Model Develop and deploy global digital shelf playbooks, workflows, and methodologies, and build scalable content creation, approval, and deployment processes. Own the cross-functional operating model across Sales, Marketing, Content, and Analytics. Lead training and workshops to upskill teams and drive adoption globally. Team Leadership & Stakeholder Engagement Build and lead a high-performing Digital Shelf team (direct and matrix), defining roles, priorities, and ways of working to ensure clear accountability and scalability. Act as the global subject matter expert for Amazon Digital Shelf, partnering with Brand, Category, Sales, and Analytics teams to align priorities. Influence decision-making through data-driven storytelling and educate leadership on digital shelf impact and best practices.

REQUIREMENTS

Bachelor's degree required; MBA preferred. 8 to 10+ years of experience in eCommerce, Digital Shelf, or Digital Marketing Strategy. Deep expertise in the Amazon ecosystem (search, content, conversion drivers). Strong understanding of shopper behavior, SEO, and conversion principles. Experience with digital analytics tools and performance measurement. Proven ability to lead cross-functional initiatives and influence stakeholders in complex, matrixed environments.

SKILLS & COMPETENCIES

Strategic Vision & Digital Shelf Leadership Content, SEO & Conversion Optimization Expertise Enterprise Capability Building Results Orientation & Data-Driven Decision Making Influencing without Authority Building High-Performing Teams Exceptional project management and communication skills Proven ability to translate data into clear, action-oriented business insights and drive measurable performance improvements The approximate pay range for this position is $190,000 to $205,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com) It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home. The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at View email address on click.appcast.io or please dial 711 and provide this number to the operator: View phone number on click.appcast.io. This position is not eligible for Visa Sponsorship. Review our applicant privacy notice before applying at Job Requisition: 409658 Foods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive. This position is not eligible for Visa Sponsorship. The Senior Manager, Digital Shelf, Amazon is responsible for defining strategy and driving execution of Nestlé's Digital Shelf across Amazon globally, ensuring best-in-class performance in product discoverability, content effectiveness, and shopper conversion across all Nestlé categories and markets. This role owns the end-to-end digital shelf ecosystem, including content, search, data, tools, and capabilities, integrating strategic leadership with hands-on execution excellence to drive improved discoverability, conversion, and sales performance. The Senior Manager partners cross-functionally with Brand, Sales, Content, and Analytics teams to embed digital shelf excellence into the organization and scale measurable business impact globally. This role will be based in Arlington VA or Seattle WA

PRIMARY RESPONSIBILITIES

Digital Shelf Strategy & Governance Define and execute a global Amazon Digital Shelf strategy, including standards for content, search, taxonomy, and conversion. Establish and embed global KPIs and scorecards (e.g., share of search, CVR, CTR, content compliance) and enforce global governance and execution standards across markets. Own performance measurement and reporting, including dashboards and business reviews, translating insights into actionable recommendations tied to business impact. Content, Data & Conversion Excellence Own end-to-end content strategy and execution across product titles, bullets, descriptions (SEO and conversion-driven), imagery, A+ content, and brand storytelling modules. Ensure accuracy and completeness of backend product data, attributes, and taxonomy to support discoverability and compliance. Lead content syndication strategy and processes for efficient, scalable deployment and drive conversion optimization across the full funnel (traffic to PDP to purchase). Search & Discoverability Leadership Define and execute Amazon SEO strategy, including keyword optimization aligned to shopper intent, indexing, and ranking techniques. Incorporate emerging trends in AI-driven discovery and translate search insights into actionable content and optimization priorities. Develop Nestlé's Amazon Digital Shelf roadmap for AI-enabled commerce, including Alexa+, conversational shopping, agentic purchasing agents, and emerging machine-driven discovery models, translating evolving platform capabilities into competitive advantage for Nestlé brands. Execution, Audits & Experimentation Lead digital shelf audits to identify content gaps, inconsistencies, and conversion blockers, and implement QA frameworks and content validation processes across SKUs and categories. Establish and lead a structured test-and-learn program (A/B testing of titles, images, and A+ content) with measurement frameworks tying content improvements to conversion outcomes. Identify, validate, and scale high-impact interventions globally. Digital Merchandising, Tools & Ecosystem Ownership Own the digital shelf technology stack, including tools, analytics platforms, and data solutions. Lead development and rollout of automated digital merchandising capabilities at scale. Manage external agencies and partners supporting content, SEO, and optimization. Capability Building & Operating Model Develop and deploy global digital shelf playbooks, workflows, and methodologies, and build scalable content creation, approval, and deployment processes. Own the cross-functional operating model across Sales, Marketing, Content, and Analytics. Lead training and workshops to upskill teams and drive adoption globally. Team Leadership & Stakeholder Engagement Build and lead a high-performing Digital Shelf team (direct and matrix), defining roles, priorities, and ways of working to ensure clear accountability and scalability. Act as the global subject matter expert for Amazon Digital Shelf, partnering with Brand, Category, Sales, and Analytics teams to align priorities. Influence decision-making through data-driven storytelling and educate leadership on digital shelf impact and best practices.

REQUIREMENTS

Bachelor's degree required; MBA preferred. 8 to 10+ years of experience in eCommerce, Digital Shelf, or Digital Marketing Strategy. Deep expertise in the Amazon ecosystem (search, content, conversion drivers). Strong understanding of shopper behavior, SEO, and conversion principles. Experience with digital analytics tools and performance measurement. Proven ability to lead cross-functional initiatives and influence stakeholders in complex, matrixed environments.

SKILLS & COMPETENCIES

Strategic Vision & Digital Shelf Leadership Content, SEO & Conversion Optimization Expertise Enterprise Capability Building Results Orientation & Data-Driven Decision Making Influencing without Authority Building High-Performing Teams Exceptional project management and communication skills Proven ability to translate data into clear, action-oriented business insights and drive measurable performance improvements The approximate pay range for this position is $190,000 to $205,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at About Us | Nestlé Careers (nestlejobs.com) It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home. The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran sta