Senior Demand Generation Manager (Paid Search)

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation. Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.Position Summary:The Senior Manager, Paid Search (SEM) is responsible for leading the global paid search strategy and execution to drive pipeline, revenue, and customer acquisition. This role operates as a strategic owner of the paid search channel, translating business goals into actionable programs that deliver measurable impact across the customer journey.This position plays a critical role in F5’s holistic search program, partnering closely with SEO to create a unified, intent-driven approach to search that maximizes visibility, efficiency, and performance across both paid and organic channels. The individual will lead cross-functional alignment, manage agency partners, and ensure operational excellence while driving continuous optimization and innovation.Success in this role requires strong ownership, strategic thinking, data-driven decision-making, and the ability to communicate clearly and proactively with stakeholders.Primary Responsibilities: Define and lead the global paid search strategy, ensuring alignment with business objectives, GTM priorities, and revenue goalsOwn end-to-end paid search performance, including pipeline contribution, conversion metrics, cost efficiency, opportunity identification, stakeholder alignment, and optimizationDevelop and manage campaign strategies across keywords, audiences, bidding models, and budget allocationOversee campaign execution, ensuring accuracy, quality, and adherence to best practices across platforms and regionsMonitor and analyze campaign performance, identifying trends and driving ongoing optimization based on data and insightsEstablish and manage forecasting, budget pacing, and performance expectations to maximize business impactLead the development and execution of a structured testing roadmap across ad creative, landing pages, targeting, and bidding strategiesDrive continuous improvement through performance testing and optimizationPartner closely with SEO teams to deliver a unified holistic search strategy, aligning keyword strategy, content priorities, and performance measurement across channelsCollaborate with Product Marketing, Content, Web, and Analytics teams to align messaging, landing pages, and conversion strategies to user intentManage agency partners and ensure accountability for campaign execution, reporting, and performance outcomesEstablish and maintain operational processes, including campaign governance, documentation, and workflow standardsProvide regular reporting and insights to stakeholders, including weekly, monthly, and quarterly performance updatesClearly communicate strategy, performance, risks, and opportunities to cross-functional partners and leadershipDrive prioritization of initiatives based on business impact, ensuring focus on high-value opportunitiesIdentify operational or strategic gaps and independently drive solutions to improve performance and scalabilityThe Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.Knowledge, Skills and Abilities: Deep expertise in paid search strategy, campaign management, and optimization within platforms such as Google AdsStrong understanding of modern paid search capabilities, including automation, audience targeting, and value-based bidding approachesAbility to translate business goals into data-driven marketing strategies and execution plansStrong analytical and problem-solving skills, with the ability to interpret performance data and drive actionable insightsExperience working with analytics tools such as Adobe Analytics, Google Analytics, Tableau, or similar platformsProven ability to operate with a high degree of ownership and accountability, driving initiatives forward independentlyStrong prioritization skills, with the ability to manage multiple priorities in a fast-paced, dynamic environmentExcellent written and verbal communication skills, with the ability to present complex information clearly and effectivelyAbility to communicate proactively with stakeholders, providing transparency into performance and progressStrong collaboration and relationship-building skills, with experience working across cross-functional teams including SEO, Product Marketing, and Web teamsUnderstanding of full-funnel marketing strategies and multi-channel attributionHigh attention to detail and commitment to operational excellence, including campaign QA and governanceKey Success Factors:Demonstrates clear ownership of the paid search strategy and roadmapMaintains strong visibility into performance with proactive stakeholder communicationEffectively prioritizes high-impact initiatives that drive pipeline and efficiencyDrives alignment between paid and organic search to improve overall search performanceQualifications:8+ years of experience in paid search, SEM, or performance marketing (B2B preferred)Proven track record of owning and scaling paid search programs that drive measurable business impactExperience managing global or multi-region campaigns and budgetsStrong experience with analytics and reporting tools (Adobe Analytics, Google Analytics, Tableau, etc.)Experience integrating paid media with CRM and marketing automation systems for closed-loop measurement (Marketo, Salesforce, etc.)Experience managing agencies and cross-functional teamsBachelor’s degree in Marketing, Business, Analytics, or related field (or equivalent experience)Physical Demands and Work Environment: Duties are performed in a normal office environment while sitting at a desk or computer table. Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.Duties will regularly require being on calls and periodically and working outside normal working hours (evenings and early mornings) to accommodate the global nature of our business.Duties may require the ability to travel via automobile or airplane, approximately 10% of the time spent traveling.F5 Networks, Inc. is an equal opportunity employer and strongly supports diversity in the workplace.The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.The annual base pay for this position is: $128,500.00 - $192,700.00F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: . F5 reserves the right to change or terminate any benefit plan without notice. Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com View email address on us.fitly.work).Equal Employment OpportunityIt is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting View email address on us.fitly.work: SeattleType: Full time