Paid Media Expert

Role Description

As a Paid Media Expert you lead the implementation and optimization of your client’s paid search (PPC) marketing programs. You perform strategic planning, performance analysis, testing, and reporting on all of your assigned clients’ campaigns, using platforms such as Google, Bing, and Facebook. You communicate regularly with your clients and meet virtually. As you analyze campaigns and implement optimizations, you will successfully meet your client’s KPI’s. Your ability to provide unique solutions for both your clients and the company will produce great results!

Job Expectations

• Manage and be a point of contact for assigned client paid media accounts
• Identify and implement paid media tactics and best practices, including search, display, remarketing, social, and video ads
• Monitor performance of marketing initiatives through monthly reporting and present recommendations to increase ROI
• Support the New Business and Strategy Departments with sales, organic growth, and client retention
• Delegate tasks to Paid Media Coordinators and Assistants when appropriate
• Pull, analyze, organize, and interpret data
• Clearly and consistently communicate between internal product teams and external clients
• Research and stay up-to-date on marketing trends

Qualifications

• Must demonstrate a proven track record of the ability to prioritize, organize, and multi-task in a flexible and fast paced environment to effectively meet deadlines
• Must demonstrate strong conceptual and written communication skills with a deep understanding of the English language (spelling, grammar, and vocabulary)
• Must demonstrate presentation skills
• Must demonstrate the ability to effectively communicate both technical and non-technical information between internal product teams and external clients
• Demonstrated proficient skills in Microsoft Office, including Excel, Word and PowerPoint
• Must demonstrate strategic and analytical thinking when solving problems
• Must demonstrate an understanding of both Google and Bing
• Must demonstrate an understanding of Google Ads, and a basic understanding of Google Search Console and Google Analytics

Requirements

• Google Ads Certification
• Bachelor’s Degree in Marketing, Mass Communications or another related field
• 5+ years of Paid Media experience
• 5+ years of customer service/consulting experience

Application Process

As part of your application, you’ll be asked to record your responses to the initial interview questions through a Loom video (questions & instructions are in the application page). Our team will carefully review your submission, and if shortlisted, we’ll share your responses with the client for their review and next steps.

Please treat this recording as you would a real interview:

• Come prepared and make sure you’re clearly visible on camera.
• Record your answers in a quiet, well-lit, and clutter-free space with a stable internet connection.
• We’re excited to get to know you better! Show us your personality and strengths. We encourage you to answer authentically and in your own words, without reading from a script or using AI tools.