Marketing Specialist

Marketing Specialist

Deckorators is seeking a highly motivated and detail-oriented Marketing Specialist to support brand growth, product marketing initiatives, customer programs, retail partnerships, and marketing operations. This role will work closely with cross-functional teams including Marketing, Sales, Product Management, Operations, Retail, and Customer Service to help execute strategic initiatives that drive business growth.

The ideal candidate is organized, proactive, analytical, and eager to learn. They enjoy managing multiple projects, collaborating across teams, and supporting both strategic and tactical marketing activities. This position is an excellent opportunity for an early-career marketing professional looking to build experience across a variety of functions within a leading outdoor living brand.

Key Responsibilities

• Support the planning and execution of marketing campaigns, product launches, promotional programs, events, and customer initiatives.
• Assist with the development, coordination, and execution of retail and dealer marketing programs.
• Coordinate marketing projects across internal stakeholders, agencies, vendors, and external partners.
• Help manage marketing materials, sales tools, product collateral, digital assets, merchandising materials, and retail support programs.
• Support customer programs including contractor, dealer, distributor, and retail initiatives.
• Assist and lead trade show, meeting, event, and customer experience planning and execution.
• Work with Product Management, Sales, and Marketing to maintain accurate product information and support materials.
• Help coordinate literature updates, product sample requests, merchandising materials, and display programs.
• Develop a strong understanding of Deckorators products, technologies, customers, and go-to-market strategies.
• Prepare presentations, reports, project updates, and other business communications as needed.
• Perform other duties and special projects as assigned.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• 1-3 years of marketing, project coordination, business, sales support, or related experience preferred.
• Strong proficiency in Microsoft Office, including PowerPoint, Excel, Word, Teams, and Outlook.
• Excellent written, verbal, and interpersonal communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Ability to prioritize work, meet deadlines, and adapt to changing business needs.
• Comfortable working cross-functionally with multiple departments and stakeholders.
• Strong attention to detail and ability to manage project timelines.
• Ability to analyze information and develop actionable recommendations.
• Willingness to learn and develop knowledge of the decking, railing, and outdoor living categories.
• Ability and willingness to travel approximately 10-20 days per year for meetings, events, customer visits, trade shows, and training opportunities.
• This is an in-office position based in Grand Rapids, Michigan.

Preferred Qualifications

• Experience supporting marketing campaigns, product launches, or customer programs.
• Familiarity with project management tools and marketing software platforms.
• Experience working with retail, dealer, distributor, contractor, or building products channels.
• Basic knowledge of digital marketing, social media, email marketing, or content development.
• Experience coordinating events or customer-facing programs.

What We're Looking For

• Takes initiative and embraces ownership of projects.
• Strong problem-solving and critical-thinking skills.
• Thrives in a collaborative, fast-paced environment.
• Equally comfortable handling details and contributing to larger strategic discussions.
• Demonstrates curiosity, a willingness to learn, and a growth mindset.
• Builds strong relationships across teams and effectively communicates with all levels of the organization.
• Brings a positive attitude, strong work ethic, and desire to grow within Deckorators and UFP.

Why Deckorators?

Deckorators is one of the fastest-growing brands in the outdoor living industry, known for category-leading innovation. This role offers the opportunity to gain experience across product marketing, retail marketing, customer engagement, events, and strategic growth initiatives while working alongside a collaborative and high-performing team.