Marketing Coordinator with Creative Responsibilities (Part Time)

Marketing Coordinator with Creative Responsibilities

Position: Marketing Coordinator for Physical Therapy Clinic

Who We Are Looking For:

Do you have a positive outlook on life? Are you self-motivated and ambitious?

Do you LOVE MARKETING and connecting people with life-changing services so they can get back to doing things they love to do? Do you LOVE to learn and be coached by world-class marketing experts on a regular basis?

Is being organized a top priority in your life? Are you able to multi-task and prioritize projects while simultaneously meeting deadlines and keeping your day on schedule? Can you communicate effectively with people from all different backgrounds – especially with written communication?

If so, you could be just the person we are looking for to join our team!

The Role:

We are looking for a part-time Marketing Coordinator to join our growing team. In this role you'll be an integral part of the team in developing and implementing first class marketing campaigns to help connect our amazing and highly motivated clientele with the very best holistic Physical Therapy care available. You also must be able to work in a fast-paced environment and demonstrate extraordinary attention to detail. Should you come aboard, you will regularly feel the fulfillment of seeing the clients we serve be empowered to transform their lives and make the very best decisions about their health through your work.

If you LOVE marketing, want to broaden your experience and skill set and you want to join a team that works together, appreciates and supports each other then we need to talk…

This is an awesome opportunity for someone who:

• LOVES MARKETING and wants to broaden your experience and skills.
• Want to work in a fast-paced, NO-DRAMA environment where office politics, backstabbing, gossip and negativity are NOT tolerated.
• Wants to work at a company where they can LEARN about all aspects of marketing, including online and offline campaigns, Customer Relationship Management (CRM) implementation, client list building, maintaining client relationships, social media marketing, print production and more. We believe whole-heartedly in education, and provide an immense amount of training, teaching, and coaching with world-class business & marketing coaches.
• Wants to work with a fun and amazingly supportive team that is value driven, strongly service oriented and where they have a big opportunity to make a positive difference in our patients' lives every day
• Is extremely detail-oriented and appreciates people who take an organized, systematic approach to achieving success.
• Likes the idea of working for a growing company where their ideas and contributions directly impact the company's success, direction and growth.
• Is a quick, self-motivated learner who wants to work for a company that will invest in their education.
• Wants a position that will offer upward earning and career advancement; we want people who are interested in growth, learning and becoming part of our team long-term.

Responsibilities and Activities:

• Write weekly email and blog content to be sent to our in house list.
• Work with Physical Therapy team to create weekly video content to be repurposed to email/blog/social media.
• Create basic graphic design content via Canva for social media posts, fliers, email and blog images/infographics.
• Provide weekly marketing reports to the clinic owner of leads generated, the source of those leads, cost per lead, sales closed, conversion percentages and ROI.
• Assist in creating, updating and managing various campaigns in the company's CRM.
• Assist in creating, updating and managing the company's social media sites and Google My Business site.
• Manage the inbound lead cleaning and follow-up process to ensure all inbound leads are qualified, cleaned, tracked and followed up on according to our follow-up process.
• Work with the company's SEO/Google Ads/Facebook Ads company to improve our rankings, ad performance and/or hold top positions for critical keywords.
• Manage the referral rewards program.
• Work with our web designer to update and create pages to optimize lead generation and sell future programs.
• Assist in the production of in-clinic and virtual workshops, coordination of health fairs, networking and other community events.
• Assist in the creation, updating and production of the company's Shock-And-Awe materials and other sales collateral.

Skills Required:

• Deep understanding of the company's target market, USP, services and products.
• Deep understanding of direct response marketing.
• Excellent organizational, time management and problem-solving skills.
• Ability to write effective marketing copy (basic sales copywriting).
• Excellent attention to detail and dependability.
• Advanced skills with Word, Excel, Canva (or other graphic design program), CRM systems. Candidate must be able to accurately work with database files and Excel spreadsheets containing data.
• Ability to produce ROI reports for various marketing initiatives.
• Ability to properly format marketing communications, e-mails, social media and sales letters.
• Ability to create a production schedule and follow it.
• Ability to work under deadlines and on schedule.
• Ability to plan work so that it is completed on time.
• Experience with and proficient in organic social media marketing.
• Demonstrates an ability to quickly and proficiently understand and absorb new information; is tech-savvy.
• Has experience in a business or industry where targets need to be met. Your performance will be measured and you will be held accountable for your job performance. You will be offered initial and ongoing training and coaching with world class coaches to ensure your success in the role.

Please Apply If You Can Consistently Live Up to Our Team's Mission and Core Values Of…

MISSION:

At Balance Within Integrative Integrative Physical Therapy, we believe that when you help heal a person by providing the highest quality of specialized care, the impact can be felt immensely beyond the treatment room. Whether returning to the active lifestyle they love, volunteering, taking a trip with family to a bucket list destination, reconnecting with friends or just lifting that sweet child to have them feel so loved, we believe that ripple will continue to make waves across our community and beyond. One individual at a time. Simply put, Heal People, Heal the World.

Our Goal: To help people make the best decisions about their health so they can return to and maintain the active lifestyle they love with friends and family… and to brighten their day with every interaction.

CORE VALUES:

1. People First, Patients Second
2. Choose Compassion and Integrity
3. Deliver WOW Through Service
4. Anticipate Unstated Needs
5. Pursue Growth & Learning
6. Embrace & Drive Meaningful Change
7. Build a Fun & Positive Team and Family Spirit
8. Positive Community Impact
9. Lead By Example
10. Feedback Is A Gift

About Us – Balance Within Integrative Physical Therapy

Our goal is to help as many people as possible enjoy an active lifestyle and avoid medications or surgeries. We are the Premiere Integrative Physical Therapy practice of the Midwest, offering a cutting-edge combination of Traditional and Holistic therapies to give our patients the best results possible, even when other approaches have failed. Our clinic specializes in the integration of Orthopedics, John Barnes' Myofascial Release, Visceral Manipulation, CranioSacral Therapies, TMD and Women's Health. We are a small but quickly growing clinic of 8 years that has firmly established itself as a leader in providing the highest level of care for our patients with everything from chronic/complex to simple/acute problems.

Much of our growth has happened because of the incredible team and culture that has been created at Balance Within, prioritizing not only giving the very best care to our patients but also taking great care of our employees. We've created a space where staff love to come to work to learn and grow, and a place our patients look forward to coming back to time and time again.

We operate outside the traditional healthcare system, which means we serve our clients with a passion and client experience at the level of the Ritz Carlton, and we are looking for your help and creativity to carry out that level of service to our clients. In 2022, all of our Physical Therapists are consistently voted into the "Best Of" list in Lake Country. We have a passion for being the best