VP, Product

About Audyence Audyence is a high-growth B2B marketing technology company powering a two-sided marketplace that enables marketers to buy outcomes-based media from premium publishers with unprecedented control, transparency, and efficiency. Backed by industry insiders and trusted by some of the world’s largest B2B brands, our platform is reshaping how demand generation is executed at scale. Role Overview We are seeking a highly process-oriented VP of Product to lead product delivery and operational excellence across the product planning and delivery lifecycle. This role is ideal for a leader who thrives in fast-moving scale-up environments and is energized by building structure, driving alignment, and owning roadmap outcomes. This role will report directly to our Chief Executive Officer, who currently also serves as the Chief Product Officer. The VP of Product is not expected to own the product vision. Rather, we are looking for a leader who can synthesize product vision and customer feedback, translate strategy into action, and ensure consistent, high-quality execution across multiple product initiatives concurrently. The ideal candidate is deeply organized, highly process-driven, and comfortable building and owning the systems, processes and workflows that power product development at Audyence. Key Responsibilities Enhance the Product Operating System: Design and implement a structured, scalable product development framework across discovery, requirements definition (PRDs), prioritization, sprint planning and release management. Establish standardized templates, workflows and governance mechanisms to ensure product development operates as a system, not a collection of ad hoc activities. Create a durable foundation that scales with the teams’ growth and product complexity. Translate Vision into Execution: Convert CEO-defined product vision and customer-defined product feedback into clear product requirements, accurately scoped features and initiatives, and sequenced roadmaps aligned to business priorities. Pressure-test ideas for feasibility, scope and impact. Ensure engineering teams receive unambiguous, build-ready specifications. Drive product velocity & execution quality. Own delivery performance across all product initiatives. Improve sprint predictability, cycle times and output quality. Enforce strong backlog hygiene, clear acceptance criteria and disciplined sprint planning. Continuously identify and eliminate bottlenecks in the product development lifecycle. Implement AI-Driven Product Workflows: Partner with AI Operations to identify and deploy AI tools to automate and enhance product workflows, including PRD generation and refinement, backlog structuring and ticket creation, documentation and knowledge management, user story development and acceptance criteria. Reduce manual work across the product team, increase output per team member through intelligent automation and establish best practices for AI-assisted product development. Own Prioritization & Resource Allocation: Own product prioritization frameworks aligned to revenue impact, strategic initiatives (Rocks) and customer value. Ensure engineering resources are focused on the highest ROI initiatives. Act as the primary gatekeeper for engineering capacity. Serve as the central connector between Engineering, Marketing, Sales and Partnerships, structuring and operationalizing feedback loops from GTM teams. Lead Product Quality, User Experience & Continuous Improvement: Establish and enforce standards for product quality, usability and simplicity. Consistency across the platform, feature adoption, user engagement and upgrade conversion rates. Partner with QA to implement rigorous testing processes. Ensure the product reflects Audyence’s commitment to intuitive, high-quality user experiences. Drive continuous improvement based on data and outcomes. Team Leadership and Development: Lead and develop the product function, including product managers and product designers. Reinforce our culture of ownership, execution rigor, systems thinking and continuous improvement. Hire and scale the team as needed to support growth. Qualifications 8 to 12+ years of experience in product management, with 2+ years in senior product leadership roles. Strong track record of driving execution across complex, cross-functional initiatives. Demonstrated ability to build and implement systems and processes (ideally from the ground up) that improve product velocity and execution quality in a scaling organization while ensuring maximum ROI of engineering time spent. Hands‑on experience leveraging AI tools to improve workflows and productivity. Exceptional project management skills with the ability to manage multiple priorities simultaneously. Highly organized with strong attention to detail and follow‑through. Ability to operate with urgency and deliver results in fast‑paced environments. Strong communication and stakeholder management skills. Hands‑on mindset with a willingness to step in wherever needed to ensure success. Preferred: Experience working with or building products in sales intelligence or marketing technology. Experience with modern BI tools and leveraging data‑analytics to derive insights and make actionable plans. Experience in both large organizations where processes are well defined and in small organizations where you’ve had to implement these processes personally. Compensation and Benefits Work from our beautiful downtown Austin office. Competitive salary & performance‑based bonus. Equity in a fast‑growing company. Medical, Dental, Vision for employees and family. 401(k). Monthly stipends for health & wellness, home internet, cell phone, child/pet care, commuter perks. Our Values Think Big – Dream boldly and push boundaries F.I.T.F.O. (Figure It The F* Out) – Be resourceful, figure things out independently, and keep momentum moving Earn Trust & Respect – Operate with integrity and transparency in every interaction Take Agile Action – Move quickly with clarity and confidence. Progress over perfection Be Customer Obsessed – Solve real problems for real people. Always advocate for the user Take Ownership – Step up, take accountability, and deliver results Be Resourceful – Do more with less. Work smart, not just hard Prioritize Profitability – Build a sustainable, capital‑efficient company that lasts Execute with Quality – Sweat the details and build with care. Excellence is the expectation Know Where You Stand – Use data to measure performance and stay grounded in reality Share Knowledge with Others – We grow faster together. Make knowledge transfer part of your default behavior We Encourage You to Apply Even If You Don’t Meet Every Qualification Research shows that candidates who don’t check every box often self‑select out, even though they may bring valuable skills and perspectives. We’re committed to building a diverse and inclusive workplace, so if you’re excited about this role and think you’d be a great fit, we want to hear from you! Disclaimer This job description outlines the general nature and scope of responsibilities for the role. It is not an exhaustive list of all duties, responsibilities, or qualifications associated with the position. Specific tasks may evolve or change based on business needs. #J-18808-Ljbffr