Manager, Digital Media

At Morgan & Morgan, the work we do matters. For millions of Americans, we’re their last line of defense against insurance companies, large corporations or defective goods. From attorneys in all 50 states, to client support staff, creative marketing to operations teams, every member of our firm has a key role to play in the winning fight for consumer rights. Our over 6,000 employees are all united by one mission: For the People. Position Summary Morgan & Morgan is seeking a driven and detail-oriented Paid Search Manager to join our in‑house SEM team. In this role, you will serve as a key day‑to‑day steward of Paid Search across our national portfolio of legal practice areas, owning campaign strategy, activation, execution, and optimization. You will work closely with SEM specialists, cross‑functional marketing partners, and executive leadership to deliver performance marketing results that directly support our mission of winning for the people. Key Responsibilities Lead search campaign activation and innovation for assigned practice areas, applying deep platform mastery to deliver against defined performance KPIs Own end‑to‑end Paid Search campaign development across Google and Microsoft Ads—inclusive of keywords, ad copy, audiences and bid strategies as well as campaign settings Develop Quality Assurance checklists for team to follow and ensure QA processes are being adhered to prior to launches Partner with Digital Director to develop quarterly optimization and testing roadmaps and own the execution of these roadmaps Contribute to budget planning and projections, providing tactic‑level allocation in collaboration with marketing leadership Budget Management & Performance Monitor pacing and ensure campaigns adhere to allocated budgets; monitor daily spend and adjust as needed based on CPA performance to maintain pacing accuracy Oversee SEM automated bidding strategies and target adjustments, executing weekly optimizations to maximize account performance Pull and synthesize performance data weekly to report on impact of recent optimizations and to provide recommendations to strengthen KPI performance Account Governance & Compliance Enforce account structures, naming conventions, negative keyword management, and compliance standards across all paid search accounts Liaise with analytics, insights, legal compliance, and creative teams to ensure flawless campaign execution in a regulated industry Troubleshoot campaign delivery issues—including broken tags, trafficking errors, and spend anomalies—and elevate appropriately Identify and implement process improvements, tooling enhancements, and automation opportunities to streamline delivery and reduce error rates Provide day‑to‑day direction, mentorship, and guidance to SEM specialists and biddable media colleagues to foster knowledge transfer and professional growth Support the Digital Director in maintaining Paid Search standard of excellence across accounts and practice areas Collaborate with Digital Director to establish and refine standardized workflows and processes for SEM Communicate search strategy, performance insights, and recommendations clearly to senior marketing leadership and executive stakeholders Contribute to internal points of view on industry trends, platform developments, and emerging paid media innovations Required Qualifications 3–5+ years of hands‑on Paid Search / SEM experience, with a strong foundation in performance marketing and lead generation Proven proficiency with Google Ads and Microsoft Ads; Search Ads 360 and Google Analytics 4 (GA4) experience a plus Demonstrated success managing and optimizing campaigns focused on lead volume, cost‑per‑action, and conversion efficiency (CPA) Strong command of budget management, pacing, and bid strategy execution across multi‑account environments Experience with keyword research, audience segmentation, negative keyword management, and account structure governance Solid analytical skills with the ability to translate data into actionable insights; proficiency in Excel (VLOOKUP, pivot tables, data visualization) Demonstrated ability to manage multiple priorities simultaneously, work under tight deadlines, and maintain attention to detail Excellent written, verbal, and interpersonal communication skills; comfortable presenting to senior stakeholders Proven leadership ability with experience mentoring or delegating to junior team members Collaborative, proactive, and solutions‑oriented mindset with a demonstrated drive to continuously improve Proven self‑starter with an ownership mentality Preferred Qualifications Agency experience or background working as part of a dedicated SEM team of 2–3+ paid search specialists is strongly preferred Experience working within or alongside a law firm, legal services company, or other highly regulated industry (finance, healthcare, insurance) Familiar with trafficking tools, tagging workflows, and QA processes in complex multi‑platform environments Experience with SA360 (Search Ads 360) cross‑engine campaign management Familiarity with AI tools and integrating AI to streamline workflows Certifications in Google Ads and/or Microsoft Ads Familiar with Kenshoo/Skai, or comparable third‑party SEM management platforms Experience using reporting and analytics tools such as Supermetrics, Looker, Tableau or comparable BI and data visualization platforms Comfort navigating and influencing cross‑functional teams, including brand, analytics, product, and legal compliance Experience working with Google & Microsoft reps to test new opportunities and keep up with the evolving Search landscape Experience with Competitor Intelligence tools such as Adthena, GrowByData, The Search Monitor or Revvim Basic understanding of Organic Search; experience in Total Search strategy, testing, and cross‑functional collaboration a plus Education Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field—or equivalent professional experience Salary Range US$90,000 – US$110,000 per year Benefits Morgan & Morgan is a leading personal injury law firm dedicated to protecting the people, not the powerful. For full‑time employees, we offer an excellent benefits package including medical and dental insurance, 401(k) plan, paid time off and paid holidays. Equal Opportunity Statement Morgan & Morgan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. E‑Verify This employer participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S. If E‑Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E‑Verify once you have accepted a job offer and completed the I‑9 Form. #J-18808-Ljbffr Morgan & Morgan, P.A.