Senior Marketing Coordinator

Job Description

Analyst Relations at Perficient is a high-leverage function. The team influences how the firms that enterprise buyers trust - understand our capabilities, our wins, and our distinct point of view. The work compounds: a strong analyst relationship today becomes a leader position on rankings reports tomorrow, which becomes pipeline the quarter after that.

You'll partner daily with PR, executive communications, practice leaders across our industry and technology business units, and the SMEs whose expertise becomes the substance of every briefing.

The cadence is real: evaluations with hard RFI deadlines, analyst inquiries and briefings booked weeks in advance, monthly reporting that goes up to leadership, and a steady drumbeat of research that you'll read, summarize, and route to the people who need it - all while becoming an expert on our business.

Responsibilities

• Support strategic communications programs, with a focus on developing content that is tailored to the analyst audience - including analysts from Forrester Research, Everest and IDC - that can be leveraged in thought leadership campaigns and connected to broader PR and narrative strategy.
• Develop ongoing content that supports various communications initiatives, including company intranet updates, website articles, and thought leadership pieces.
• Build and manage relationships with marketing, PR, and communications colleagues to align AR activity with company-wide messaging and reputation goals.
• Manage project management of analyst relations workflows, timelines and deadlines and administration of analyst subscriptions and internal communications resources.
• Lead the creation of presentations and other collateral, including materials used in analyst conversations as well as supporting PR efforts for pitching and media engagement.
• Review, summarize and track relevant research for internal stakeholders
• Maintain calendar of planned research, and monitor and track analyst coverage alongside relevant press and media support.
• Produce monthly reporting that shows results, insights and impact and measures the program's success.
• Provide strategic input on opportunities to evolve plans and processes to grow program success and expand relationship-building activities

Qualifications

• A bachelor's level degree in communications, journalism, public relations, or marketing.
• Four to five years' professional experience across analyst relations, with proficient knowledge of public relations
• Working knowledge of how analyst relations and public relations intersect, including how analyst perspectives can inform media narratives and how press activity can support analyst engagement.
• Excellent written and verbal communication skills. Must be able to understand and create content from SME interviews, technical documents, etc.
• Outstanding writing, editing, and proofreading skills.
• Advanced PowerPoint skills for building custom presentations.
• Strong business acumen with an ability to quickly grasp new concepts, strategies, and initiatives.
• Sound project management and time management skills. Detail-oriented and highly organized individual with the ability to multi-task.
• Ability to work professionally with leaders throughout the organization.
• Strong interpersonal and communication skills, highly motivated, autonomous and proactive.
• Team player, self-starter with a passion for technology who will demonstrate a commitment to elevating the group's marketing mission.
• Technology industry and/or professional services experience is a plus.

Strong signals we look for:

• AR coordinators or specialists ready to step into a senior role with more strategic surface area.
• PR or corporate communications pros who've gotten curious about the analyst side and want to make the jump.
• Former trade-press or B2B tech journalists who already read research for a living and want to be on the other side of it.
• Anyone who has personally staffed a Wave, MarketScape, or PEAK Matrix response and lived to tell about it.

Perficient full-time employees receive complete and competitive benefits. We offer a collaborative work environment, competitive compensation, generous work/life opportunities and an outstanding benefits package that includes paid time off plus holidays. In addition, all colleagues are eligible for a number of rewards and recognition programs including billable bonus opportunities. Encouraging a healthy work/life balance and providing our colleagues great benefits are just part of what makes Perficient a great place to work.


WHO WE ARE

Perficient is a leading global digital consultancy. We imagine, create, engineer, and run digital transformation solutions that help our clients exceed customers' expectations, outpace competition, and grow their business. With unparalleled strategy, creative, and technology capabilities, our colleagues bring big thinking and innovative ideas, along with a practical approach to help our clients - the world's largest enterprises and biggest brands succeed.

The salary range for this position takes into consideration a variety of factors, including but not limited to skill sets, level of experience, applicable office location, training, licensure and certifications, and other business and organizational needs. The new hire salary range displays the minimum and maximum salary targets for this position across all US locations, and the range has not been adjusted for any specific state differentials. It is not typical for a candidate to be hired at or near the top of the range for their role, and compensation decisions are dependent on the unique facts and circumstances regarding each candidate. A reasonable estimate of the current salary range for this position is $50,000-80,000, dependent on location. Please note that the salary range posted reflects the base salary only and does not include benefits or any potential equity or variable bonus programs. Information regarding the benefits available for this position are in our benefits overview.


WHAT WE BELIEVE

At Perficient, we promise to challenge, champion, and celebrate our people. You will experience a unique and collaborative culture that values every voice. Join our team, and you'll become part of something truly special.

We believe in developing a workforce that is as diverse and inclusive as the clients we work with. We're committed to actively listening, learning, and acting to further advance our organization, our communities, and our future leaders... and we're not done yet.

Perficient, Inc. proudly provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. Perficient, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Perficient, Inc. expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability, or covered veterans. Improper interference with the ability of Perficient, Inc. employees to perform their expected job duties is absolutely not tolerated.

Disability Accommodations:

Perficient is committed to providing a barrier-free employment process with reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, please contact us.

Disclaimer: The above statements are not intended to be a complete statement of job content, rather to act as a guide to the essential functions performed by the employee assigned to this classification. Management retains the discretion to add or change the duties of the position at any time.


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About Us

Perficient is the global AI and technology consulting firm disrupting the traditional consulting model. Powered by our 7,000+ advisors, engineers, and designers, Perficient implements AI-first solutions that break conventions and deliver outcomes that matter. Proudly serving clients that represent the world's most innovative brands, and in collaboration with our powerful technology partner ecosystem, we bring deep industry expertise and data-driven design to redefine how businesses run and succeed. Perficient is different. For real. Learn more at perficient.com.