Marketing Manager

About Formlabs:Do you want to change how the world creates?At Formlabs, we’re building the tools that make it possible for anyone to bring their ideas to life, from cutting-edge products to life-saving medical devices. Our 3D printing technology powers innovation at more than 50,000 industry leaders worldwide, including Apple, Google, Tesla, New Balance, and NASA. Together, we’re helping everyone design, prototype, and manufacture faster than ever before.We’re a team of hands-on builders, engineers, and innovators reinventing how the world makes physical things. If you’re ready to shape the future of fabrication, come build it with us.Your Impact: We're looking for a Marketing Generalist to own business growth end to end. We need someone who can wear many hats, from working on customer acquisition, to launching and iterating quickly on new campaigns. You'll need to be strong analytically, comfortable running email, events, and LinkedIn outreach, and willing to try channels you haven't touched before. You'll work directly with leadership to connect what the product can do with how we message and sell it to new customers.Breadth matters more than depth here. We'd rather have someone who can move fast across five channels than someone who's only ever gone deep on one.What You’ll Do:Use analytics to identify where the business should grow next: which customer segments, which channels, and which campaigns are actually workingOwn campaign effectiveness end to end: set up email and LinkedIn campaigns, run them, and measure what drove resultsIndependently plan and execute events as a channel for reaching new B2B customers, from small businesses to medium and large accountsConnect the product roadmap to marketing: turn what the product does into positioning and messaging that lands with buyersPull together campaign analysis, competitive tracking, and channel experiments into a coherent growth plan you own end to endMake A/B testing and fast iteration a habit rather than an occasional exercise; ship, measure, adjust, repeatWrite and manage customer-facing copy and email, from acquisition sequences to lifecycle messagingUse AI tools, including Claude, as a daily part of the job to move faster on research, campaign builds, and analysisAbout You:2-10 years of B2B marketing or growth experience; slope and grit matter more than yearsA track record of taking on projects solo, from concept through execution, and knowing how you measured successComfortable being customer-facing when the job calls for itStrong analytically: you can build a manageable tracking system, read your own campaign data, and act on it without waiting for someone else to hand you a dashboardHave run or set up events independentlyGrowth mindset: you're not precious about the channel you know best and you'll try new approaches quicklyHigh energy and not afraid to be scrappy; a startup-within-a-startup environment means undefined problems and few guardrailsUse AI tools fluently in your daily work, held to the same quality bar as your ownBonus Skills: B2B experience specificallyExperience with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)Comfortable with copywriting and customer marketing, even if it's not your primary strengthYou've built your own tools, whether that's a scraper for a prospect list, an automation that stitches two tools together, or a landing page you shipped without waiting for design.Our Benefits & Perks:Robust equity program to build future wealth through RSUsComprehensive healthcare coverage (Medical, Dental, Vision)401K matching and access to financial advisorsGenerous paid Parental Leave (up to 16 weeks)Tenure-based paid Sabbatical Leave (up to 6 weeks)Flexible Out of Office Plan – Take time when you need itAmple on-site parking & pre-tax commuter benefitsHealthy on-site lunches, snacks, beverages, & treatsRegular sponsored professional development opportunitiesMany opt-in culture events across our diverse communityAnd of course… unlimited 3D printsWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.CompensationWe are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.At Formlabs, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.The annual base pay range for this role is:$85,000—$115,000 USD