Marketing Manager

Why Work at BYU As the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world. At BYU, we are devoted to our faith and to our students. We take an active role in the University's Mission: "To assist individuals in their quest for perfection and eternal life." Our unique mission, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth-all situated within a beautiful and historic campus-make it an inspiring place to work. Brigham Young University strongly prefers to hire faithful members of The Church of Jesus Christ of Latter-day Saints. Members of The Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend. Marketing Manager This position oversees all marketing development, execution and analysis for the three major auxiliary organizations (Retail, Dining and Production Services). The Marketing Manager oversees a team of marketing specialists and works closely with both creative design and merchandising to ensure excellent execution of strategies to promote products/services, build brand awareness, and drive customer engagement. This role is responsible for project management across marketing initiatives, including establishing timelines and priorities, coordinating resources and stakeholders, tracking project progress, and ensuring projects and deliverables are completed accurately and on time. All digital marketing including social media, email, and ad production is either directly or indirectly overseen by this role. Finally, this leader is responsible to be heavily involved in data analysis and customer segmentation studies. It is expected they will both conduct and discern analytical information leading to improved performance. What you’ll do in this position: Marketing Strategy & Campaign Execution Develop and execute comprehensive marketing strategies and campaigns to increase brand awareness and drive customer engagement. Monitor and manage the marketing budget, ensuring efficient allocation of resources. Ensure a high level of service and quality in both consultation and execution of strategies. Manage marketing projects from initiation through completion, ensuring timelines, priorities, resources, and deliverables are effectively coordinated, and projects are completed on time. Work with eCommerce teams to develop website designs and pages that increase conversion/click through. Develop specific marketing campaigns for each unique channel or division within the auxiliaries family. Execute events such as author/artist signings, athlete appearances, on-campus conferences, etc. Collaboration & Communication Conducts monthly promotion coordination meetings with sales, product development and creative teams to coordinate timing, design and messaging of initiatives. Communicate and consult with key internal stakeholders regularly. Collaborate with on-campus partners including athletics, alumni, dining, production, first year experience and other departments. Regularly share results with partners and discuss ways to elevate campaign performance. Maintain campaign calendars and planners and ensure access by key stakeholders. Build and maintain relationships with external agencies and vendors. Propose changes to marketing materials within physical spaces (wall wraps, customer signage, product signage, etc.) Research & Performance Analysis Conduct market research and customer segmentation to inform targeted strategies. Track and report on campaign performance using key metrics like ROI and conversion rates. Support product development with customer feedback and surveys. Mentor and guide student interns involved in marketing initiatives. What qualifies you for this role: Required A firm commitment to the mission of BYU. Bachelor's degree in Marketing, Advertising, Communications, or a related field 2+ years of project management experience 2+ years of experience managing others in a professional setting Experience working directly with clients Proficiency in Microsoft Office Suite (Outlook, Word, PowerPoint) or equivalent Apple software Experience managing and creating content across multiple social media platforms (e.g., Instagram, X, YouTube, Facebook, Pinterest, TikTok) Strong general computer skills and the ability to quickly learn new software and interfaces Preferred 3-4+ years of professional marketing experience 2+ years of advanced project management experience Advanced knowledge of client relationship management and campaign execution Experience with Adobe XD or similar UX/UI design tools (e.g., Figma, InVision, UXPin) What we offer in return: In addi #J-18808-Ljbffr