Franchise Field Marketing Manager (Individual Contributor)

Job Description

Job Description

Company Description

About International Dairy Queen, Inc . International Dairy Queen, Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses, and services a system of more than 7,800 DQ restaurants in more than 20 countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. For more information, visit DairyQueen.com.

Here at IDQ, we create extraordinary Fan experiences every day and we do this through our commitment to hiring and retaining only the best in class talent. We firmly believe that our employees are the catalyst to the success of the company where their initiative, strategic thinking, and entrepreneurial spirit are recognized and rewarded. We're looking for motivated, passionate and dedicated individuals with an inherent need and ambition to go after bigger challenges. 

Job Description

The Manager, Field Marketing is responsible for bridging national marketing strategy and field execution. This role empowers franchisees to activate impactful marketing, simplifies local store marketing through best‑in‑class tools and resources, and drives measurable transaction growth. The role is highly collaborative, franchisee‑facing, and execution‑oriented, requiring strong influence, storytelling, and organizational skills.

Transaction Growth:

• Drive regional transaction growth by translating national strategy into clear, executable field guidance 
• Partner cross‑functionally with Operations, Curriculum & Training, Brand, Digital, Marketing Communications, and Corporate Communications 
• Own regional marketing execution stewardship, ensuring alignment to brand priorities and performance goals 
• Support brand moments like Miracle Treat Day and Free Cone Day

New Store Marketing Program

• Lead New Store Opening marketing and media support, including awareness and grand opening activation 
• Serve as a trusted marketing consultant to franchisees and operators 
• Present clearly and confidently to franchisee and leadership audiences 

Field Resource Library

• Build and evolve franchisee‑facing Local Store Marketing (LSM) kits, content, and Field Resource Library tools 
• Analyze performance using Power BI dashboards and insights to inform recommendations 
• Leverage AI tools to improve efficiency, insights, and communication quality 
• Ensure brand standards and trademark compliance

The US national base salary range for this position is $95,101 - $116,499. This position is also eligible for a bonus. The base salary range displayed reflects the targeted hiring range for positions across all US locations. Individual pay is determined by job-related skills, work location and relevant education or experience.

Qualifications

• B.A. or B.S. Degree in Business Management, Marketing or related field, or equivalent combination of education and work experience.
• Minimum 5–8 years of progressive marketing experience
• Experience supporting franchise or multi‑unit environments strongly preferred
• Strong field, performance marketing, and digital acumen
• Advanced PowerPoint and presentation skills.
• Experienced and comfortable using Power BI and AI‑enabled tools
• Highly organized with strong project and stakeholder management skills
• Ability to influence without authority
• Willingness to travel approximately 25–30%

Additional Information

All your information will be kept confidential according to EEO guidelines.  

 

Benefits

Our benefit package supports the well-being of our employees and their families.  Our comprehensive benefit package includes, medical, dental, 401K match, paid time off (including volunteer time as well as parental leave) and so much more!  To learn more about our great benefit offerings, Click Here.

Work Environment

Most positions located out of our global headquarters in Bloomington, MN will work a hybrid work schedule where you will work 3 collaboration days a week.  Additional in office time may be required to support team/project needs.  

Inclusion & Belonging

We are committed to creating a culture of inclusion and belonging for all who touch DQ. We believe in and commit to fostering a community where employees bring their authentic selves to work, and where we recruit, engage, and retain employees, franchise owners, and suppliers based on qualifications and merit. We strive to maintain an environment where everyone feels welcome.

 

IDQ is an Equal Opportunity Employer, and we use E-Verify to confirm the identity and employment eligibility of all new team members. You must be authorized to work in the United States without the need for employer sponsorship.