Senior Key Account Manager

MANAGEMENT & DEVELOPMENT OF KEY ACCOUNTS

Leads development and execution of the annual strategic business plan for assigned call points aligning Red Bull and customer growth objectives.

Identifies and drives incremental sales profit and market share opportunities through customer-specific strategies analytics and long-term planning.

Serves as the primary business lead for the partnership at the accounts Field Office level building senior-level relationships and influencing key customer stakeholders.

Develops fact-based customer presentations business reviews and strategic recommendations that address customer priorities while driving Red Bull objectives.

Partners with Category Management Marketing and Finance teams to deliver integrated customer solutions and flawless execution.

Negotiates annual programs promotional calendars initiatives utilizing the national Product offers and expanding the National Promotional calendar in a way that delivers mutual business growth.

Monitors business performance identifies risks and opportunities and develops action plans to achieve volume revenue and profitability targets.

Utilizes consumer customer and market insights to influence menu activations merchandising promotional and operational strategies.

Ensures alignment between national strategy and field execution through collaboration with internal stakeholders distributors and customer teams.

 

MANAGEMENT & DEVELOPMENT OF LOCAL RELATIONSHIPS

Develops and maintains a comprehensive stakeholder engagement strategy across assigned call points.

Establishes and manages a clear relationship mapping and communication framework that connects customer decision-makers with appropriate Red Bull functional experts.

Builds trusted partnerships with key customer stakeholders to strengthen collaboration drive alignment and identify future growth opportunities.

Leads regular business reviews and performance updates with customer leadership utilizing standardized reporting scorecards and insights.

Facilitates cross-functional collaboration between Red Bull and partners teams to ensure consistent communication execution excellence and issue resolution.

Represents Red Bull in customer meetings industry forums and strategic planning sessions serving as a credible and influential business partner.

Creates governance processes tools and reporting frameworks that drive accountability transparency and consistency across business units.

Champions a customer-first culture while balancing Red Bulls strategic priorities commercial objectives and long-term partnership goals.

Works closely with Red Bull Field teams to inform on programing taking place in market

 

BUDGETS/ANNUAL PLANNING

Constructs annual Customer Marketing Plan and manages associated funds.

Thoroughly tracks and controls the budgets to secure alignment with the annual BP budgets.

Builds out marketing calendar with customer.

Works closely with account leader on forecast/planning for designated market annually and provide monthly updates.

 

BUSINESS ANALYSIS

Leverages customer market and consumer insights to identify growth opportunities establish priorities and develop strategic account plans.

Partners cross-functionally to evaluate the return on investment (ROI) of customer investments including promotional materials tactics and communicates key learnings to internal stakeholders.

Leads post-promotion and program analysis to assess effectiveness uncover actionable insights and optimize future activation strategies.

Utilizes data sources and category insights to strengthen business recommendations and drive data-led decision making.

Analyzes account performance sales trends and market dynamics to identify risks opportunities and actions that accelerate sustainable growth.

Develops fact-based business cases and customer recommendations that drive mutual growth category leadership and increased market share.

 

BUSINESS REVIEWS & RELATIONSHIPS

Conducts quarterly business reviews to update accounts on business channel competition and build plans based on market opportunities etc.

Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition.

Provides Energy Insights that drive change in promotion price or display practices.

Routinely engages in activities to build relationships and wire key accounts beyond buyer level.

 

COMMUNICATION & TEAMWORK

Ability to work cross functionally internally to sell in and execute programs.

Ability to navigate complex account call structure with operators agencies and corporate call points.

Uses appropriate communication processes (i.e. Chain Alerts and/or others) to keep field informed of KA programs and initiatives.

Routinely visits DPs to ensure personal contact and open lines of communication.

Communicates regularly and works effectively with all the BU/HQ team. Leverages the input for marketing and finance experts to develop strong plans and conceptual sells to various call points within customer.

Qualifications :

Minimum 5 years Sales and Key Account National Account Experience with a strong track record of success preferably in Quick Serve Restaurant Segment with CPG (Consumer Packaged Goods) or FMCG (Fast Moving Consumer Goods) industries

Experience calling on this customer strongly preferred

Strong analytical skills and experience using internal and external data sources (i.e. Circana)

Strong Presentation and Public Speaking Skills

Excellent communication and active listening skills

Strong negotiation skills

Innovative solution-oriented mindset

Self-motivated and able to work independently

Must be extremely proficient in Microsoft Excel and PowerPoint

Bachelors degree preferred

Must be fluent in English additional language skills an advantage

Additional Information :

This position is open to U.S. citizens U.S. permanent residents or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $124000 - 186000 cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:
Comprehensive Medical Dental and Vision Plans 401k Match Family Leave PTO & Paid Holiday Schedule Pet Legal and Life Insurance Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).

Red Bull North America Inc. is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability veteran status age or any other classification protected by Federal state or local law.

Remote Work :

No

Employment Type :

Full-time