Senior Analyst, Casino Marketing Business Automation

Senior Analyst, Business Automation

The Senior Analyst, Business Automation is responsible for supporting the design, implementation, and enhancement of automated and AI-enabled solutions that improve the efficiency and accuracy of casino marketing operations. This role leverages programming languages, analytics, and emerging AI tools to contribute to the automation and optimization of defined processes such as campaign Quality Assurance (QA) and proofing, forecast model updates, and communication related to marketing launches and performance changes.

Working closely with Casino Marketing, Technology, Analytics, and other partners, this position helps translate business needs into automation solutions that reduce manual effort while supporting informed decision-making. The role supports the execution and ongoing optimization of casino campaigns targeting high-value guests, with a focus on applying technology to improve speed, reliability, and consistency of operational processes.

Responsibilities

• Design, execute, and measure the performance of marketing campaigns targeting casino guests. Responsibilities include audience selection, offer assignment, metadata loading into IT systems, and creating files for email and direct mail campaigns. Analyze results and contribute insights to support optimization of future campaigns, and summarize findings for review with leadership.
• Build and enhance automated QA and validation processes for casino marketing campaigns to support offer accuracy and content alignment across Direct Mail, email, and landing pages at launch. Contribute to the refinement and documentation of QA validation frameworks so they can be leveraged across campaigns. Translate defined business requirements into technically sound automation workflows, prompts, and guardrails aligned with data and operational standards.
• Investigate, troubleshoot, and resolve issues related to automated workflows, AI outputs, data quality, or system dependencies; perform root-cause analysis and validate fixes. Document automation logic, AI workflows, data dependencies, assumptions, and governance controls to support transparency, continuity, and audit readiness.
• Leverage AI tools to support the development and delivery of communication workflows that generate and distribute campaign launch notifications, updates, and performance summaries to relevant stakeholders.
• Apply automation and AI frameworks to support forecasting activities, including updating models, monitoring key performance drivers, and surfacing observations that may inform decision-making.
• Evaluate emerging AI and automation tools to identify potential applications that enhance analytical efficiency and decision support. Ensure all automation and AI use adheres to corporate policies, data governance standards, and responsible AI principles.
• Performs other duties as assigned

Requirements

• Bachelor's degree in Business, Analytics, Information Systems, Computer Science, Marketing, or a related quantitative or technical field required. Master's degree in Analytics, Information Systems, Business, or a related technical field preferred.
• 5+ years of experience supporting data-driven initiatives, including work with Quality Assurance processes, validation logic, and risk-mitigation controls within automated or analytics-enabled environments. Experience in business analytics, automation, marketing operations, or related roles where AI-enabled tools were used to improve workflows is preferred.
• Demonstrated ability to evaluate AI outputs to ensure reliability and responsible use is strongly preferred.
• Experience using AI tools (e.g., large language models, agentic frameworks, prompt engineering) to automate repetitive, error-prone, or judgment-heavy processes and redesign workflows through automation and AI is a plus.
• Strong proficiency in one or more programming or scripting languages (e.g., Python, SQL, SAS, R) used for automation, data analysis, or workflow development.
• This position is classified as "in-office." As an in-office role, it requires employees to work from a designated Carnival office in South Florida Monday through Thursday each week. Employees may work from their home on Fridays. Candidates must be located in (or willing to relocate to) the Miami/Ft. Lauderdale area.

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including:

• Health Benefits:

  • Cost-effective medical, dental and vision plans

  • Employee Assistance Program and other mental health resources

  • Additional programs include company paid term life insurance and disability coverage

• Financial Benefits:

  • 401(k) plan that includes a company match

  • Employee Stock Purchase plan

• Paid Time Off:

  • Holidays – All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee's discretion.

  • Vacation Time – All full-time employees at the manager and below level start with 14 days/year; director and above level start with 19 days/year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours/year. All employees gain additional vacation time with further tenure.

  • Sick Time – All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.

• Other Benefits:

  • Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends

  • Personal and professional learning and development resources including tuition reimbursement