Business Analyst (Contentful Content Management System)

Business Analyst (Contentful CMS)

Help shape powerful digital experiences for global brands

If you enjoy turning complex ideas into clear, actionable solutions—and love working at the intersection of business, design, and technology—this role is for you.

We're looking for a Business Analyst who can partner closely with clients and delivery teams to bring enterprise CMS implementations to life. In this role, you'll help guide projects from early discovery through delivery, ensuring teams stay aligned and outcomes exceed expectations.

What You'll Do

You'll play a central role in connecting people, ideas, and execution:

Partner With Clients

• Lead conversations to uncover business needs and goals
• Build strong relationships with stakeholders and product owners
• Guide user acceptance testing and incorporate feedback

Turn Ideas Into Solutions

• Translate business needs into clear, actionable requirements
• Define user stories, acceptance criteria, and process flows
• Support content modeling and CMS best practices
• Break down work into deliverable pieces with engineering teams

Drive Delivery Forward

• Manage and prioritize the backlog in Jira
• Contribute to roadmap planning and ongoing iteration
• Participate in Agile ceremonies and keep teams aligned

Collaborate Across Teams

• Work closely with strategy, design, and engineering
• Identify risks early and help solve them
• Support training and knowledge sharing with clients

What You Bring

You'll be a great fit if you have:

• Experience working in a digital agency or consulting environment with client-facing projects
• Hands-on experience with Contentful or another headless CMS
• A track record of supporting enterprise website implementations
• Confidence creating requirements, user stories, and documentation
• Experience working in Agile environments (Scrum, sprint planning, backlog management)
• Strong communication skills—you can connect technical and non-technical audiences
• The ability to bring structure to ambiguity and move work forward

It's A Bonus If You Have

• Experience as a Business Analyst, Product Owner, or Product Manager
• Exposure to content modeling or information architecture
• Familiarity with APIs, integrations, or composable architectures

Tools You'll Use

• Jira & Confluence
• Figma (or similar design tools)
• Miro, Lucid, or similar collaboration tools

Why This Role Stands Out

• You'll work on high-impact, enterprise-level digital experiences
• You'll collaborate with cross-functional experts across strategy, design, and engineering
• You'll have the opportunity to shape how projects are delivered—not just execute them

If you're excited about shaping digital experiences, building strong client partnerships, and working in a fast-paced, collaborative environment, this could be a great fit for you.

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $59,000 - $85,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location: New York - 150 E 42nd

Brand: Merkle

Time Type: Full time

Contract Type: Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex, sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to View email address on click.appcast.io by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.