Campaign Manager

The Integrated Growth Marketing Manager is responsible for strategically developing cross‑functional marketing campaign programs. At the intersection of branding, marketing, sales, analytics, and product marketing, this integral role will help define and implement end‑to‑end campaigns that drive growth in new logo acquisition and expansion. If you have a passion for results, expertise in synthesizing multiple inputs and operate with a data‑driven marketing approach, we’re looking for you! Responsibilities Integrated Growth Mindset: Lead all aspects of strategy, development, execution, and optimization for full‑funnel global campaigns — connecting with new users, paid accounts and users, and paid ingests. Planning, coordination and execution of strategies and tactics, coordinated across sales, customer success and marketing to activate campaigns and achieve business outcomes; this will entail hands‑on execution of, participation in, regional events, forecast calls, content development. Develop detailed creative brief for each campaign and program initiative that includes design direction, copywriting, targets, segmentation, content, goals, etc. Support the development of campaign outreach strategies by audience and segment to identify appropriate communication vehicles and channel mix to support coordinated campaign objectives and performance targets. Strategic planning and collaboration: Coordinate with cross‑functional teams (PMM, Analytics, MOPs, Brand, Creative, Comms, Content, Field Marketing, Sales, agencies, Partners, etc.) to develop impactful strategies/campaigns. Build innovative content and user experience to drive key business results. Reporting and optimization: Measure and report on campaign results to distill learning and insights and socialize with business partners across broader teams. Optimize initiatives produced by performance metrics, conversions data/traffic analysis, etc. Staying updated on the latest emerging channels, martech, partners, and standard methodologies to continuously up‑level our paid efforts. Process and standardization: Help standardize planning, execution, and reporting to serve as a global center of excellence across the organization. Qualifications 8–10+ years of marketing experience in demand generation with responsibilities of reporting on performance, ideally gained in a B2B and/or tech company. Proven ability to work with and impact decision‑makers in a fast‑paced, matrixed organization with effective capabilities in end‑to‑end, lifecycle, sales, and marketing initiatives. Experience generating and stewarding strategic briefs – prioritizing high‑intent audience targets, optimizing user journeys, and guiding creative A/B testing. Experience with Marketing Automation, Digital Content Marketing, Social Media, SEO; integrated marketing and sales lead flow and accountability reporting. Strong understanding of Google Analytics, Tableau, and other reporting tools. Experience with campaign programs for SaaS tech company – agency or in‑house. Understanding of Software Developers, Engineers, DevOps personas. Experience with growth use cases in Salesforce, Marketo, 6sense, Demandbase, and other marketing technologies. Experience in planning and driving paid media efforts across channels like GDN, Adobe Cloud, LinkedIn, Facebook, Twitter, etc. Hands‑on experience leading the creation and execution of regional events. Benefits Parental leave Diversity & inclusion working groups Paid volunteer time off (VTO) Flexible working practices Remote work available At Sonatype, we value diversity and inclusivity. We offer perks such as parental leave, diversity and inclusion working groups, and flexible working practices to allow our employees to show up as their whole selves. We are an equal‑opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you have a disability or special need that requires accommodation, please do not hesitate to let us know. #J-18808-Ljbffr Socket.dev