Media Coordinator: Planning and Buying

Job Description

Job Description

Media Coordinator: Planning and Buying

Location: Buffalo, NY
Employment: Full-time
Work arrangement: Hybrid: T, W, & Th
Reports to: Media lead

Build a career in media planning and buying

Agency 15 is looking for an organized, curious and dependable Media Coordinator who wants to learn how smart media plans come together, and how the right media mix can help move a client’s business forward.

This is an entry-level opportunity to build hands-on experience across television, radio, outdoor, print and digital media. You’ll learn how campaigns move from strategy and media recommendations through proposals, rates, buying, execution, optimization and invoice reconciliation.

As part of our media team, you’ll work alongside our account and creative teams, as well as media partners, to help plan, coordinate and execute campaigns that are organized, accurate and effective. You’ll start by learning our clients, processes and approach to media planning while taking an active role in campaign coordination and execution. As your experience grows, you’ll contribute to media recommendations and take greater ownership of buys, campaigns and reporting.

Some familiarity with advertising or media is helpful, but you don’t need experience with every channel or platform. We’re looking for someone who pays attention to the details, follows through, asks smart questions and is curious about why we make the media decisions we do, not just how to execute them.

If you’re eager to learn, ready to dig in and interested in building a career in media planning and buying, we’d like to meet you.

About Agency 15

Agency 15 is an advertising and marketing agency based in Buffalo. We help brands connect with audiences through strategy, creative, content, media, and execution. We care about the quality of our work, the results it produces, and how we work together to deliver it.

What you’ll do

• Request rates, availability, proposals, and advertising ideas from media partners.
• Organize proposals, pricing, schedules, and placement details for review.
• Prepare and maintain media orders under the direction of the media lead.
• Check dates, rates, quantities, creative requirements, and other campaign details.
• Coordinate advertising materials and trafficking instructions with teammates and media partners.
• Confirm receipt of materials and instructions before deadlines.
• Track outstanding questions, order changes, campaign status, and required follow-up.
• Help verify that advertising ran as ordered.
• Assist with invoice review, discrepancy resolution, credits, and campaign reconciliation.
• Maintain accurate records in GaleForce and other agency systems.
• Learn how audience research and media metrics inform planning and buying.
• Communicate progress and raise problems early.

What you need to succeed

• Strong organization and attention to detail.
• Dependable follow-through on assignments and deadlines.
• Basic spreadsheet skills and comfort checking numbers.
• Clear, professional written and verbal communication.
• The ability to follow instructions and apply feedback.
• Initiative to move work forward while recognizing when approval or clarification is needed.
• Willingness to own mistakes and help correct them.
• Interest in advertising and a desire to develop a career in media.

Relevant experience can come from employment, internships, coursework, volunteer work, or student organizations. A specific degree or previous agency job is not required.

Experience that would be helpful

• Exposure to television, radio, outdoor, print, or digital advertising.
• Work involving advertising sales support, traffic, scheduling, orders, billing, or campaign coordination.
• Familiarity with WideOrbit, Mediaocean, GaleForce, or a comparable system.
• Basic awareness of Nielsen, Comscore, Scarborough, or audience research.
• Familiarity with reach, frequency, gross rating points, impressions, or cost per thousand.

These are advantages, not requirements. Training will be provided.

Your development

From day one, you’ll be an active member of our media team, learning our systems, clients and approach while building hands-on experience planning, buying and executing campaigns.

As your skills and confidence grow, so will your responsibilities. You’ll begin taking ownership of selected buys and campaign workstreams, contributing to media planning and recommendations, and developing the skills to manage campaigns more independently.

Longer term, there’s an opportunity to grow into independently planning and managing campaigns from start to finish, taking on more complex media responsibilities and helping develop future members of the media team.

Compensation and benefits

Annual base compensation is 45k to 55k, depending on relevant experience and demonstrated skills. This position is overtime eligible.

How to apply

Submit your résumé and answer the application questions. Brief, specific answers are welcome. Examples from school, volunteering, or other work are equally valid.

Agency 15 is an equal opportunity employer.