Creative Marketing Asset Specialist

Position: Creative Marketing Asset Specialist Department: Strategic Communications & Marketing Type of Position: Full-time Salaried Exemption Status: Exempt Opportunity for hybrid schedule: Yes Starting Salary Range: $64,717.00 - $84,581.00 and determined based on relevant years of work experience provided on application and resume. Position Summary: The Creative Marketing Asset Specialist is responsible for the governance, organization, and lifecycle management of marketing and communication assets. Manages the storage, organization, and access to branded collateral — including images, videos, logos, icons, and content files. Ensure assets are easily discoverable, accurately tagged, consistently maintained, and efficiently used. Collaborates with department peers to streamline workflows, support automation, optimize workflows, and manage alignment across integrated platforms and systems. Performs design and production tasks such as daily quality checks, asset formatting, version control, resizing, and template creation, to support efficient workflows. Supports brand consistency, asset accountability, copyright compliance, and effective use of digital asset management technologies. This position reports to Director, Strategic Marketing Operations. Required Qualifications: Bachelor’s degree in marketing, communications, graphic design, digital media, information management, or related field plus 4 years of professional experience in management of digital assets, marketing operations, creative services or related functions. Or an associate degree plus 6 years of professional experience. Experience administering enterprise DAM platforms, project management, workflow automation, and using Adobe Creative and Microsoft Suite applications. Preferred Qualifications: Experience in higher education. Proficiency in Adobe Creative Cloud. Working knowledge of accessibility standards and WCAG principles. Position details include but are not limited to: Asset Management and Operations: Manage the end-to-end lifecycle of marketing communication assets and brand resources, including intake, creation, metadata assignment, version control, distribution, archiving, and retirement. Develop, document, and maintain standards and best practices for creating, formatting, organizing, and tagging digital assets. Administer and maintain the digital asset management (DAM) platform, including metadata schemas, taxonomy, file naming conventions, user permissions, access controls, workflows, and folder structures. Develop training resources for users. Perform design and production tasks including asset resizing, reformatting, version updates, and template management to support brand consistency. Workflow Collaboration: Partner with team members and campus stakeholders to support project workflows and operational best practices by ensuring assets are execution-ready and compliant with brand, accessibility, and technical standards. Optimize asset discoverability and reuse through effective metadata management, search optimization, standardized organization, and duplication reduction. Create and maintain approved channel-specific asset variations, templates, and shared resources, to support self-service access, improve efficiency, and encourage platform adoption. Discover and perform platform enhancements, integrations, and automations opportunities. Reporting and Continuous Improvement: Develop and maintain documentation for asset management standards, platform administration procedures, workflows processes, and brand usage guidelines. Monitor asset usage, platform adoptions, search performance, and lifecycle trends; analyze data and stakeholder feedback to identify opportunities for improvement. Conduct regular audits to identify and address outdated, redundant, underutilized, or noncompliant assets within the digital asset library. Provide solutions to improve speed and consistency. Other duties as assigned: Duties and responsibilities, as required by business necessity, may be updated at any time at the discretion of management. To be considered for this position we will require an application, resume, and cover letter. *Unofficial transcripts are required for all Adjunct faculty and Faculty positions. Benefits Category Health insurance with some employer paid options. Life insurance & AD&D (employer provided) Retirement plans (403(b), 457(b), and KPERS) Paid time off (vacation, sick, personal, and floating holidays) 14 days of paid holidays Full tuition reduction for JCCC credit courses (for employee and eligible dependents) Tuition reimbursement / assistance for non‑JCCC courses for employee Free access to the Gym on campus for all employees and dependents Discount to the Hiersteiner Child Development Center And many more! About JCCC: Established in 1969, Johnson County Community College is dedicated to transforming lives and strengthening communities through learning. Located in Overland Park, Kansas, JCCC has enjoyed a national reputation for educational excellence and student success for more than 50 years. That's five decades dedicated to smaller class sizes, more resources and a thriving campus culture – not to mention our competitive tuition rates and extracurricular experiences that transcend the norm. Mission: JCCC inspires learning to transform lives and strengthen communities. Vision: JCCC will be an innovative leader in equitable student access, learning and success. JCCC is an equal opportunity employer and equal access institution. JCCC does not discriminate on the basis of sex, race, color, national origin, ancestry, disability, age, religion, marital status, parental status, military status, veteran status, sexual orientation, gender identity, genetic information or other factors that cannot be lawfully considered in its programs and activities, which includes employment and admissions, in accordance with Titles VI and VII of the Civil Rights Act of 1964, the Equal Pay Act of 1963, the Age Discrimination in Employment Act of 1967, the Age Discrimination Act of 1975, Executive Order 11246, Title IX of the Education Amendments of 1972, Section 503 and 504 of the Rehabilitation Act of 1973, the Americans with Disabilities Act, the Vietnam Era Veteran’s Readjustment Assistance Act, the Jobs for Veterans Act of 2002, the Kansas Acts Against Discrimination and all other applicable civil rights and nondiscrimination laws. Inquiries concerning JCCC's compliance with its nondiscrimination policies (including Title IX, Title VI and Section 504 inquiries) may be referred to a Title IX Coordinator (View email address on click.appcast.io ), or Director of Human Resources, or the Dean of Students and Learner Engagement at Johnson County Community College, 12345 College Blvd, Overland Park, KS 66210, View phone number on click.appcast.io; or to Office for Civil Rights, Kansas City Office, U.S. Department of Education, One Petticoat Lane, 1010 Walnut Street, Suite 320, Kansas City, MO 64106, Telephone: View phone number on click.appcast.io, Facsimile: View phone number on click.appcast.io,Email to: View email address on click.appcast.io . Disclosure: If you need any assistance throughout the search process, please reach out to the View email address on click.appcast.io . In accordance with the college policy, finalists for this position will be subject to criminal background investigations. Individual hiring departments at JCCC may elect to administer pre-employment tests, which are relevant to essential job functions as part of the applicant selection/hiring process. Many departments require those selected for hire to submit a certified transcript for all degrees obtained. For full consideration, applicants are encouraged to apply prior to the review date listed in posting. Duties and responsibilities, as required by business necessity, may be updated at any time at the discretion of management. Scheduling, shift assignments and work location may be changed at any time, as required by business necessity. Scheduling, shift assignments and work location may be changed at any time, as required by business necessity. If you are an applicant requesting assistance or a reasonable accommodation in the application process, please contact the Office of Human Resources at View phone number on click.appcast.io, or email View email address on click.appcast.io . Advertised: 10 Aug 2026 Central Daylight Time Applications close: 24 Aug 2026 Central Daylight Time e.g. "adjunct faculty, administrative assistant" #J-18808-Ljbffr Johnson County Community College