Sales Professional
Razny Jewelers
Position Overview
The Sales Professional is a key ambassador of Razny Jewelers and plays a critical role in creating an exceptional experience for every client who walks through our doors. This position is responsible for representing the Razny Jewelers brand with professionalism, authenticity, and enthusiasm while developing meaningful, long-term relationships with clients.
Successful Sales Professionals have an entrepreneurial mindset and take ownership of building and growing their own business. They understand that luxury retail is relationship-driven and are passionate about developing a personal client base through thoughtful communication, exceptional service, product knowledge, and consistent follow-up.
The Sales Professional is responsible for achieving individual sales goals while contributing to the overall success of the Highland Park store. This individual should be confident working with a diverse clientele, comfortable selling high-value luxury products, and motivated by the opportunity to develop lasting client relationships.
Essential Responsibilities
Client Experience & Relationship Development
- Create a welcoming, personalized, and memorable experience for every client.
- Develop and maintain long-term relationships with new and existing clients.
- Build and actively manage a personal book of business through clienteling, follow-up, outreach, appointments, events, referrals, and networking.
- Proactively communicate with clients regarding new merchandise, special orders, repairs, events, birthdays, anniversaries, and other relevant opportunities.
- Maintain a high level of discretion and professionalism when working with high-net-worth and VIP clients.
- Anticipate client needs and provide thoughtful recommendations based on individual preferences, lifestyle, and purchase history.
- Follow through on all client commitments and ensure a seamless experience from initial contact through completion of the sale and beyond.
Sales Performance
- Consistently work toward and achieve individual sales goals and store sales objectives.
- Demonstrate an entrepreneurial approach to generating business and identifying sales opportunities.
- Develop new business through prospecting, networking, referrals, community involvement, client outreach, and other relationship-building activities.
- Maximize each client interaction by identifying opportunities across jewelry, bridal, watches, and other applicable product categories.
- Conduct effective product presentations and communicate the value, craftsmanship, heritage, and unique characteristics of each piece.
- Close sales confidently while maintaining a consultative, relationship-based approach.
- Maintain accurate and timely records of client interactions, opportunities, follow-ups, and sales activity.
Product & Brand Knowledge
- Develop and maintain strong knowledge of fine jewelry, diamonds, watches, bridal, and the luxury brands represented by Razny Jewelers.
- Complete all required brand and product training.
- Maintain current knowledge of product specifications, pricing, availability, warranties, services, and company policies.
- Represent Razny Jewelers and its luxury brand partners accurately and professionally.
- Stay informed about new products, collections, brand initiatives, and industry trends.
Clienteling & Business Development
- Consistently utilize Razny Jewelers' client tracking and CRM tools to document client information and sales opportunities.
- Maintain an organized follow-up schedule and proactively communicate with clients.
- Develop strategies to grow repeat business and increase client retention.
- Cultivate relationships within the local Highland Park community and surrounding markets.
- Participate in store events, trunk shows, private appointments, client events, and other business-development activities.
- Leverage referrals and existing relationships to generate new client opportunities.
Store & Team Responsibilities
- Maintain a professional, organized, and elevated sales environment.
- Follow all company policies and procedures related to sales, inventory, security, client information, and merchandise handling.
- Work collaboratively with management, Client Services, Operations, Marketing, and other Sales Professionals to provide a seamless client experience.
- Assist with merchandising, inventory counts, transfers, shipping, receiving, and other store responsibilities as needed.
- Maintain confidentiality regarding client information, pricing, inventory, and company business.
- Support the overall success of the Highland Park location and contribute positively to the Razny team culture.
Required Qualifications
- Previous experience in retail, luxury retail, hospitality, client services, or another customer-focused environment.
- Demonstrated success in achieving sales results or other measurable performance goals.
- Strong interpersonal, communication, and relationship-building skills.
- Ability to develop trust and credibility with a diverse clientele.
- Strong organizational skills and the ability to independently manage multiple client relationships and follow-up activities.
- Entrepreneurial mindset with a demonstrated desire to build and grow a personal book of business.
- Professional appearance, demeanor, and communication style appropriate for a luxury retail environment.
- Ability to work independently while also functioning effectively as part of a team.
- Proficiency with Point-of-Sale (POS) systems, client tracking/CRM systems, Microsoft Outlook, email, and other standard computer applications.
- Ability to work a flexible schedule, including days, evenings, weekends, holidays, and special events.
Preferred Qualifications
- Experience in luxury jewelry, watches, fashion, hospitality, or another high-touch luxury environment.
- College or university degree.
- Graduate Gemologist (GG) designation or prior Gemological Institute of America (GIA) coursework.
- Experience selling fine jewelry, diamonds, luxury watches, or other high-value products.
- Established network or existing book of business within the local market.
- Experience working with high-net-worth individuals or VIP clientele.
- Previous experience using CRM/clienteling tools to manage and grow client relationships.
Key Success Factors
Success in this position is demonstrated through:
- Consistent achievement of individual sales goals.
- Growth of a personal client book and repeat business.
- Strong client retention and relationship development.
- Consistent and timely client follow-up.
- New client acquisition and referrals.
- Participation in clienteling, events, and business-development activities.
- Completion of required product and brand training.
- Positive contribution to the Highland Park team and overall client experience.
- Consistent adherence to Razny Jewelers' standards, policies, and procedures.
Physical & Scheduling Requirements
- Ability to stand and walk for extended periods throughout the workday.
- Ability to safely handle and present fine jewelry, watches, and other merchandise.
- Ability to work a flexible retail schedule, including weekends, evenings, holidays, and special events.
- Ability to maintain a high level of professionalism and attention to detail in a fast-paced luxury retail environment.
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