Senior Manager, Performance Marketing

Senior Manager, Performance Marketing (Full-Time)

Porte + Hall is at a pivotal growth stage. We aren't looking for a passenger; we’re looking for the architect of our next $20M in revenue. This is a rare opportunity to move past 'managing spend' and start 'building an asset.' You will have the keys to the engine, the data to back your bets, and the autonomy to scale.

What You’ll Do

Own the Acquisition Engine

• Drive end-to-end performance marketing strategy across paid social and paid search, focused on scalable, efficient customer acquisition
• Manage campaigns, budgets, and optimization directly — no agency intermediary
• Translate platform data into clear actions that improve revenue, CAC, and ROAS

Lead Paid Social (Meta + Emerging Platforms)

• Develop and execute paid social strategy across Meta and new channels
• Partner with Creative to build and iterate on high-performing ad concepts that maximize thumb-stop rate and ROAS
• Build and optimize audience architecture (prospecting, retargeting, exclusions)
• Scale winning audiences and creative while managing performance by product cohort

Own Paid Search (Google + Bing)

• Lead search strategy across keyword structure, bidding, ad copy, and shopping feeds
• Optimize toward efficiency using impression share, Quality Score, and conversion data
• Partner with SEO to align paid and organic strategy and minimize cannibalization
• Scale Google performance across the full funnel (PMax, Search, Shopping)
• Evaluate and launch new acquisition channels including CTV/streaming
• Test upper-funnel channels (programmatic, audio, etc.) with clear measurement frameworks
• Build and implement incrementality testing to understand true channel impact

Oversee SEO & CRO

• Manage SEO and CRO contractors: set priorities, review outputs, and align to revenue goals
• Own the testing roadmap and ensure insights feed back into paid media and landing pages
• Act as the internal owner of site conversion performance and organic visibility

Lead Direct Mail (Acquisition)

• Coordinate with agency partners on acquisition-focused direct mail campaigns
• Define targeting, offer strategy, and creative direction
• Measure channel performance and incrementality against new customer acquisition

Own Analytics & Performance Reporting

• Own the source of truth for acquisition data, ensuring seamless data reconciliation between Shopify, GA4, and ad platforms.
• Lead weekly performance reviews with clear insights, trends, and recommendations
• Partner with Head of Growth on media mix and budget allocation decisions

What We’re Looking For

Core Experience

• 7+ years in performance marketing, with 3–5 years managing $500K+/month in spend
• Direct ownership of paid social and paid search in a DTC e-commerce environment
• Proven ability to scale revenue while maintaining CAC and ROAS efficiency
• Experience transitioning functions from agencies to in-house to optimize for agility and cost
• Inventory Awareness: Proven ability to align media spend with inventory levels and SKU-level health to avoid over-promoting low-stock items.

Analytical & Technical Skills

• Strong analytical foundation, including familiarity with MTA and MMM concepts
• Experience building performance reporting in GA4, Looker, or similar tools
• Experience managing or coordinating SEO and CRO programs

Ways of Working

• Clear communicator who can translate data into actionable business recommendations
• Comfortable operating in a fast-paced, test-and-learn DTC environment
• Hands-on operator who thrives in both strategy and execution

Nice to Have

• Experience launching or scaling CTV/streaming programs
• Familiarity with direct mail attribution and prospecting strategy
• Experience with feed management tools (DataFeedWatch, Feedonomics, etc.)
• Background in companies scaling through $15M–$50M in revenue

How You’ll Be Measured

• Gross Revenue (Primary): Revenue driven by acquisition channels (monthly + quarterly)
• Blended ROAS: Total revenue vs. total paid media spend (weekly tracking)
• New Customer Volume: Monthly acquisition by channel
• CAC by Channel: Efficiency across paid social, search, CTV, and direct mail
• Organic Share of Traffic: Growth in SEO-driven and non-paid traffic

How You’ll Work

• Report directly to the Head of Growth , owning the Acquisition pillar
• Partner daily with Creative to fuel a high-performing testing pipeline
• Collaborate closely with Lifecycle Marketing to align messaging and audience strategy
• Manage contractor relationships (SEO, CRO) and agency partners (Direct Mail)
• Drive budget and strategic decisions in partnership with Growth leadership
• Salary: $140,000–$165,000, depending on experience
• Full benefits: Health, Dental, Vision, 401(k), and bonus eligibility
• Remote-first, with occasional travel to the NY Metro area
• High-impact role at a founder-led brand with strong growth momentum