Director, Global Integrated Marketing
$250.25k - $305.86k3M Co
Job Description: Director Global Integrated Marketing Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers. This position provides an opportunity to transition from other private, public, government or military experience to a 3M career. The Impact You’ll Make in this Role As a Director Global Integrated Marketing , you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:
- Developing and leading medium to long-term integrated demand-generation strategies for significant portfolios, categories, businesses, regions, or global growth priorities.
- Evaluating growth opportunities and influencing business strategy through analysis of consumer, customer, market, competitive, and commercial dynamics, and aligning leaders on marketing's contribution, critical assumptions, demand requirements, and dependencies across innovation, pricing, supply, distribution, and Sales..
- Designing and scaling integrated marketing systems, including audience strategies, channel frameworks, content ecosystems, measurement approaches, and go-to-market activation models.
- Leading marketing investment decisions and resource prioritization and trade-offs to maximize business impact and drive long-term growth.
- Directing integrated execution through cross-functional teams and senior leaders across Brand, Media, Shopper Marketing, eCommerce, CRM, Content, Design, Sales, Insights, Finance, and regional marketing organizations.
- Partnering with global, regional, and local teams to test, validate, adapt, and scale integrated marketing capabilities and best practices.
- Translating performance insights and organizational learnings into scalable standards, operating models, and future growth opportunities.
- Leading, developing, and coaching managers and senior professionals while building organizational capability and succession plans.
- Advising senior business leaders on growth strategies, investment trade-offs, risks, and performance opportunities.
- Bachelor's degree or higher (completed and verified prior to start) in Marketing, Business Administration, or a related business field.
- Twelve (12) years of progressive experience in marketing, brand management, integrated marketing, portfolio management, eCommerce, customer experience, or a related commercial function in a private, public, government, or military environment.
- Seven (7) years of experience leading brands, portfolios, categories, regions, or global marketing initiatives with measurable business impact, including integrated marketing strategy, marketing investment management, agency oversight, and marketing effectiveness measurement (e.g., MMM, incrementality, MROI, media strategy, marketing governance, or brand health metrics).
- Five (5) years of experience leading, managing, and developing direct reports, including leadership of managers, senior professionals, or cross-functional teams within a complex matrixed organization.
- Experience leading transformation initiatives, capability-building programs, or global-to-local operating models.
- Experience influencing senior executives on growth strategies, resource allocation decisions, and business priorities.
- Strong analytical and strategic planning capabilities with experience translating business insights into growth opportunities and organizational action.
- Master's degree, MBA, or other advanced degree.
- On-site: This role follows an on-site working model, requiring the employee to work at least four days a week at the 3M Center in Maplewood, MN.
- Travel: May include up to 10% domestic/international
- Relocation: May be authorized
$184.5k - $205k
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