Marketing Communications Strategist

Job Description: Summary: The Marketing Communications Strategist develops compelling marketing strategies, messaging, and content that advance the College's strategic priorities, with a primary emphasis on undergraduate enrollment marketing while also supporting advancement, alumni and family engagement, academic programs, and other institutional initiatives. Reporting to the Vice President of Marketing, Communications & Events, this position serves as the division's subject matter expert in enrollment marketing and persuasive communications. Working as part of a collaborative, agency-style marketing team, the Marketing Communications Strategist develops campaign messaging, content strategies, and marketing materials that engage key audiences across print and digital channels. The position partners closely with Creative Services, Digital Marketing and Social Media, Communications, and campus stakeholders to translate institutional priorities into effective marketing campaigns that support enrollment, strengthen the College's brand and support measurable institutional goals. Essential Departmental Duties and Responsibilities: Marketing Strategy & Content Development Collaborate with the Director of Creative Services, Director of Digital Marketing and campus partners to develop integrated marketing strategies supporting institutional priorities. Develop audience-centered messaging frameworks and content strategies for enrollment, advancement, alumni engagement, and other initiatives. Serve as a subject matter expert in undergraduate enrollment marketing and recruitment communications. Recommend marketing tactics and communication approaches aligned with campaign objectives and institutional priorities. Write, edit, and refine persuasive marketing copy for print and digital communications. Content Creation & Storytelling Create compelling content for websites, landing pages, recruitment publications, email campaigns, digital advertising, brochures, alumni and advancement communications, student and faculty profiles, presentations, and video scripts. Develop editorial plans that support integrated marketing campaigns. Identify and develop authentic stories that demonstrate the value and impact of a Wooster education. Ensure all messaging reflects the College's brand voice and positioning. Website & Digital Content Maintain and update marketing content using the College's content management system. Recommend improvements to user experience, accessibility, SEO, and content organization. Partner with Digital Marketing to support campaign landing pages and digital initiatives. Creative Collaboration Partner with designers, photographers, videographers, digital marketers, communicators, and event professionals to develop integrated marketing initiatives. Contribute marketing expertise throughout the creative development process. Collaborate effectively within a multidisciplinary marketing team. Requirements: Education and/or Experience: Bachelor's degree in marketing, communications, journalism, public relations, or a related field. A minimum of seven years of experience with three years in a similar role in higher ed marketing, communications, or content strategy. Exceptional writing, editing, and proofreading skills. Demonstrated experience developing persuasive marketing communications and audience-centered campaigns. Knowledge Skills and Abilities: Skills: Experience in undergraduate enrollment marketing or admissions communications and skill in interpreting data/analyzing campaign results. Outstanding storytelling and persuasive writing skills. A history of progressively responsible roles. Strong project management, organizational, and interpersonal skills. Knowledge: Experience with: content management systems such as Hubspot; Adobe Creative Cloud or comparable design tools; email marketing platforms; SEO and AI-enabled search strategies; accessibility; and digital analytics. Abilities: Understanding of content strategy, audience engagement, and enrollment marketing best practices. Ability to manage multiple priorities while collaborating across creative, digital, communications, social media and events teams. Commitment to brand consistency and high-quality creative work. Additional Information: The College of Wooster does not discriminate on the basis of race, color, sex/gender, gender identity, gender expression, medical condition, political affiliation, religion, creed, ethnicity, national origin (including ancestry), citizenship status, disability, age, marital status, family responsibilities, sexual orientation, veteran or military status, predisposing genetic characteristics, domestic violence victim status, or any other characteristic protected by institutional policy, or by state, local, or federal law. All offers of employment are subject to verification of the legal right to work in the United States as required by federal law. For more information see our nondiscrimination policy. For more information see our nondiscrimination policy. Application Instructions: For highest consideration please submit a resume, cover letter, and a list of 3 professional references which includes name, telephone number and email address. The College of Wooster