Digital Asset Manager

Level: Manager Role: Digital Asset Manager – Color Wow Location: CT The Color Wow / L’Oreal team is looking for a passionate, pro‑active, and detail‑oriented candidate to join the Ecomm Team focused on delivering best‑in‑class digital experience. As a content champion, you will execute a content framework by working with digital asset management platforms and leading end‑to‑end workflow processes that support key stakeholders. You will manage the broader digital ecosystem related to digital content, syndication, and KPI measurement, training, educating, and reporting against the digital shelf for cross‑functional teams. The candidate must possess strong communication and organizational expertise, multitask in a fast‑paced environment, and manage internal and external resources to bring projects to life. Core Responsibilities Assist in the execution of brand content playbooks to key stakeholders ensuring all global‑local guidelines and retailer/industry requirements are harmonized and achieved. Manage content workflows in our OPERA content management platform as a “hands on keyboard” manager, streamlining communication, improving timelines, and ensuring publication, execution, and availability across channels for all markets. Play an active role in driving adoption of digital shelf compliance, digital shelf measurement/Insights, and act as a subject matter expert across relevant platforms. Manage, catalogue, traffic, and deliver all assets (images/copy templates, etc.) to OPERA for local execution to retailers. Manage 1P rights management and documentation. Plan and execute asset delivery based on launch calendars and timelines; working directly with Marketing/Local. Facilitate the uploading of digital assets and product information (launch and re‑launch). Promote the use of the digital asset management (DAM), product information (PIM), and Salsify systems and support ongoing user interface optimization/enhancements according to best practices and user feedback. Work closely with the Digital team(s) on key projects (e.g., Alt Imagery/Copy Overhauls) to ensure consumer insights (SEO optimizations, user testing, etc.) drive the strategy. Liaise with LUXE HQ and other brand teams to collaborate and share/implement best practices. Create and maintain a Global Product Content Library as a resource for the Marketing Team (PDP Copy, Alt Imagery, ILs, Social Assets, etc.). Shift from box.com to another platform. Depend on new assets/monthly. Assist with defining and documenting cross‑functional processes and procedures. Maintain impeccable attention to detail and creativity in problem‑solving and multitasking. Complete all projects and tasks mindful of brand budget. Requirements 1‑3 years of experience in Digital Asset Management, Digital Marketing, Digital Shelf, and/or Content Experience. Must be able to work within timelines, with attention to detail, accuracy, and a sense of urgency. Proficiency in MS Office: Excel and PowerPoint. Strong written and verbal communication skills. Ability to demonstrate strong organizational and problem‑solving skills. Promotes a culture of collaboration and teamwork. Process‑oriented mindset along with a high level of curiosity. Ability to take initiative, act proactively, and drive projects to the finish line. #J-18808-Ljbffr L'Oréal