Senior Product Marketing Manager

Product Marketing Manager

MultiSensor AI helps industrial companies catch equipment problems earlier - before they become failures, shutdowns, or safety incidents. We layer on top of the tools teams already use, so there's no ripping and replacing.

This role owns how we tell that story, how we package and launch our solutions, and how Product, Sales, Marketing, and our Reliability SMEs stay aligned.

A note before you apply: This is a startup. Priorities shift. Resources are lean. If you need a stable environment to do your best work, this probably isn't the right fit. If you do your best work when things are moving fast and the rules aren't written yet, keep reading :)

On AI fluency: We use AI tools (Claude, Claude Design, ChatGPT, Lovable... to name a few) regularly across our work. You need to too. Proficiency with AI tools for research, writing, positioning, content production, and competitive analysis is a baseline requirement for this role, not a nice-to-have. If you're still exploring whether AI fits into your workflow, this isn't the right moment to join us.

What You'll Own

• Go-to-market strategy and positioning
  • Lead GTM strategy for MultiSensor AI's packaged solutions across priority use cases within selected industries
  • Own external positioning, messaging, and narrative for our reliability software platform, keeping it consistent across the website, campaigns, sales decks, webinars, partners, and analyst/PR engagements
  • Define ideal customer profiles, buying groups, and use-case framing that reflect how enterprise reliability, maintenance, and operations teams talk about their assets and problems
  • Partner with Product Management on launch planning, GTM readiness, sales enablement and what's safe to market
  • Act as the primary source of truth for sales and marketing enablement on product value: interactive demos, playbooks, one-pagers, discovery guides, competitive battlecards, ROI narratives, and PoV/expansion motion assets
  • Lead launch planning and execution for new solutions, features, and use cases, orchestrating cross-channel campaigns that drive awareness, pipeline, and product adoption
  • Run ongoing market, customer, and competitive analysis across predictive maintenance, industrial IoT, and reliability platforms to refine positioning and influence roadmap priorities
  • Translate intelligence from reliability leaders and GTM teams to inform campaigns, sales motions, and expansion plays
• Campaigns and content
  • Own campaign strategy by defining target segments, offers, and messaging for ABM, webinars, promotions, and expansion plays, then turning these into clear briefs and calendars for the team to execute against
  • Work closely with our Content and Communications Manager to ensure content strategy, editorial priorities, and output align with active campaign plans, product messaging, and the buyer journey
  • Coordinate with our Programs Manager running paid ads and events on strategy, campaign timing, and tradeshow follow-up, ensuring what gets activated in market is grounded in the right positioning and audience framing
  • Partner closely with Sales to ensure campaigns map to account plans, opportunity stages, and expansion plays, and that follow-up sequences and enablement are in place before launch
  • Use funnel and campaign performance data to refine messaging, offers, and channel mix, and to prioritize where to invest for pipeline and ARR impact
• Customer marketing, PR, and advocacy
  • Partner with our PR agency to turn flagship deployments, proof of value outcomes, and platform milestones into stories, thought-leadership angles, and speaking opportunities that reinforce our reliability authority
  • Build a lightweight, scalable customer advocacy motion (advocate pipeline, reference pool, reviews program, spotlight content) that feeds PR, demand gen, and sales enablement with fresh proof points
  • Manage review-site presence (G2, Verdantix) by packaging customer results and narratives into assets that strengthen category position and trust
  • Work with Sales and our SMEs to identify and nurture customer advocates willing to participate in case studies, testimonials, awards, reference calls, and events

What We're Looking For

• Must have Demonstrated track record in a startup or early-stage company context, where priorities shift, roles expand, and the playbook gets written as you go. This experience is as important to us as your domain expertise

• Must have Min. 10 years in product marketing for B2B software, with experience in industrial IoT preferred

• Hands-on experience leading or collaborating deeply with demand generation, including campaign strategy, content development, and working with external agencies/contractors

• Experience supporting field sales and partners with high-quality enablement content, ROI stories, competitive tools, and customer references that move complex deals forward

Skills and Traits

• AI fluency is required. You use AI tools daily across writing, research, positioning, content production, and competitive analysis. You know their limits, you push past them, and you don't need to be convinced of their value.

• Exceptional storyteller who can turn maintenance and reliability concepts into simple, compelling narratives for executives and practitioners

• Strategic and systems thinker who can connect category narrative, use-case messaging, campaigns, and sales execution into one coherent GTM motion

• Highly collaborative and influential across Product, Sales, Marketing, R&D, Operations, and SMEs

• Comfortable in ambiguity. In a startup, direction changes. Priorities shift. You adjust, re-anchor, and keep moving without needing everything defined first.

Compensation

Base salary of $170-$190k CDN per year, depending on location and experience, with eligibility for company-wide performance bonus and equity programs, plus standard benefits.

If you're a senior product marketer who wants to define how industrial enterprises understand multi-sensor reliability and you thrive at the intersection of product, GTM, and SME expertise, we'd love to talk.

Apply today