Senior Ecommerce Manager

Senior Manager, App Strategy & Operations New York, NY, United States About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. About the Role Fanatics is building a leading global digital sports platform, creating a seamless experience for fans across commerce, collectibles, and gaming. As part of this mission, our Fan Ecosystem team plays a critical role in driving customer engagement and lifetime value across the Fanatics ecosystem. We are seeking a Senior Manager, App Strategy & Operations to own the commercial strategy for the Shop & Ticketing propositions within the Fanatics app. This is a high-impact role for a data-driven operator who knows how to grow a retail business inside a digital product, turning customer insights into initiatives that drive demand, repeat purchase, and long-term engagement. The ideal candidate has deep experience in digital commerce, a sharp analytical instinct, and a track record of shipping ideas from strategy to execution in fast-moving, cross-functional environments. Key Responsibilities Own the commercial strategy for Shop and Ticketing within the Fanatics app, defining how the shopping experience drives app acquisition, engagement, and repeat purchase behavior. Build and maintain a rigorous baseline view of business performance, partnering with Analytics and Finance to stand up dashboards, weekly reporting, and the KPIs that matter most across transactional and customer metrics. Define and track customer cohort performance, including first-time buyer conversion, repeat purchase rate, and basket size, to identify where in the funnel to invest. Identify growth opportunities through data: analyze customer behavior, purchase patterns, and funnel performance to surface insights that inform campaigns, features, and merchandising decisions. Lead development and execution of commercial initiatives, from seasonal campaigns to new feature builds, partnering closely with Product, Marketing, and Design to bring them to life. Partner with Product and Research to assess the competitive landscape, identify friction in the current shopping experience, and build a prioritized roadmap of tests and optimizations. Partner with Loyalty (FanCash/Fanatics ONE) to ensure Shop and Ticketing mechanics reinforce broader ecosystem engagement and reward behavior. Influence product roadmap decisions with a clear, evidence-based POV on customer and business impact. Qualifications 7+ years of experience in commercial strategy, product marketing, or digital product management within consumer-facing businesses. Hands‑on experience with digital retail or app-based commerce (DTC, marketplace, specialty retail, or similar) is required. Strong analytical skills with experience owning business performance reporting and translating data into strategic recommendations. Proven ability to drive cross-functional initiatives in matrixed organizations, influencing without direct authority across Product, Marketing, and Analytics. Excellent communicator: able to distill complex analysis into clear, compelling narratives for both executive and working‑team audiences. Comfortable operating with ambiguity and managing multiple priorities in a fast‑paced environment. Based in or able to commute to the Fanatics NYC office a minimum of three days per week. As set forth in Fanatics Betting & Gaming’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. #J-18808-Ljbffr