Sr. Reporting Analyst - GTM

Remote, US-based position. Candidates must already live in the United States and be authorized to work for any employer in the U.S. No visa sponsorship is available.

At Lexipol, our mission is to create safer communities and empower the individuals on the front lines with market-leading content and technology. Our team works closely with law enforcement, fire, EMS, corrections, and local government professionals to tailor our solutions to better address today’s challenges and keep the first responders coming home safely at the end of each shift.

Working at Lexipol means making a difference – day in and day out.

The Work

The Sr. Reporting Analyst – GTM serves as the dedicated analytics partner for the GTM (Go-To-Market) organization, driving strategic insights and decision‑making across sales and marketing. This role sits within the Data & Analytics team but works closely with GTM leadership, ensuring that data‑driven insights inform how the company grows, engages, and retains its customers.

You’ll leverage your expertise in Salesforce data, Power BI reporting, and business acumen to transform raw data into compelling stories that influence revenue strategy, pipeline health, campaign effectiveness, and customer engagement. You are both a hands‑on analyst and a strategic thought partner—proactive, curious, and passionate about using data to make business better.

Strategic Impact (50%)

• Serve as the primary analytics partner to the GTM department.
• Identify trends, risks, and opportunities in revenue performance and customer lifecycle data.
• Collaborate with GTM leadership to define key metrics, KPIs, and success frameworks for growth initiatives.
• Translate complex datasets into clear, actionable insights that drive strategic and tactical decision‑making.
• Support quarterly and annual business reviews with data narratives, dashboards, and presentations.
• Act as a proactive analytics leader, independently identifying trends, opportunities, and risks—not waiting for requests.

Analytics & Reporting (40%)

• Design, build, and maintain Power BI dashboards and reports that provide visibility into pipeline, performance, and customer metrics.
• Develop self‑service analytics capabilities for GTM leaders and business partners.
• Use Salesforce data models and reporting to track funnel performance, lead conversions, and deal velocity.
• Conduct deep‑dive analyses to explain trends in marketing campaign ROI, sales effectiveness, and customer retention.
• Own the analytics backlog and ticket process—from ideation through delivery and iteration.

Collaboration & Partnership (10%)

• Work cross‑functionally with Sales and Marketing departments to ensure alignment on data definitions and KPIs.
• Partner with the Data Engineering and Governance teams to ensure data quality, availability, and reliability across systems.
• Act as a liaison between business and technical teams, ensuring analytics outputs meet both strategic and operational needs.
• Present insights and recommendations to GTM leaders and executive stakeholders in a compelling, business‑oriented manner.

Requirements

• 5+ years of experience in data analysis or business analytics roles, ideally supporting GTM functions (Sales, Marketing, or Revenue Operations).
• Advanced Salesforce expertise, including familiarity with key objects (Opportunities, Leads, Campaigns, Accounts) and the ability to query or extract data.
• Strong SQL skills for querying and analyzing large datasets in AWS Redshift.
• Proficiency in Power BI, including DAX, data modeling, and report design.
• Excellent business acumen and understanding of GTM processes (lead‑to‑cash, pipeline, campaign attribution, retention metrics).
• Proven ability to translate data into insights—storytelling, visualization, and executive‑ready presentation.
• Strong project management and self‑prioritization skills.

Preferred Experience

• Experience working with AWS cloud.
• Familiarity with Airflow for data pipelines development.
• Experience in a B2B SaaS or subscription‑based business model.
• Exposure to marketing automation tools (e.g., HubSpot, Pardot) and campaign tracking analytics.

Target Outcomes

• Leading the creation of visually compelling, user‑friendly dashboards that succinctly convey complex data insights, enhancing stakeholder understanding and engagement.
• Innovating in the area of data presentation by incorporating interactive elements and advanced visualization techniques to bring data stories to life.
• Successfully delivering comprehensive dashboards for the GTM department by the end of 2026, providing critical insights and enhancing departmental decision‑making processes.
• Automating the transformation of manual data sets to increase efficiency and accuracy in data handling, reducing time spent on data preparation.
• Developing production‑ready data tables that serve as foundational elements for GTM data sources, ensuring consistency and reliability across analytical applications.
• Contributing to the design and implementation of the data lake, facilitating advanced data analysis and supporting the organization’s broader data strategy.

Employee Value Proposition

• Be at the forefront of data‑driven decision‑making within a leading organization, directly influencing strategic outcomes.
• Work with cutting‑edge technology in data visualization and analysis, continuously advancing professional skills.
• Collaborate with a dynamic, innovative team dedicated to creating impactful visual stories that drive business success.
• Opportunity for Impact: Make a tangible difference in communities by enhancing the efficiency and effectiveness of public safety professionals.
• Mentorship and Collaboration: Work closely with a team of experienced professionals in a supportive environment, offering mentorship and the opportunity to collaborate on meaningful projects.
• Leadership Access: Direct reporting and access to senior leadership, offering visibility and the opportunity to influence strategic decisions.
• The Technology Department is a high performing team focused on supporting the public safety professionals through delivery of high‑quality software solutions.
• Ideal for those who thrive in a fast‑paced environment, our team values individuals ready to tackle complex challenges, prioritize effectively, and revel in the satisfaction of overcoming obstacles.
• Full‑time remote position with opportunity to join cross‑functional meetings at our home office.
• We strive to provide a professional, ethical, and collaborative environment that is largely a remote workforce. Video conference is standard practice.
• This position mostly has predictable weekday work hours with occasional extended workdays.
• The Sr. Reporting Analyst – GTM will receive regular weekly check‑in meetings with the Manager, Data Analytics.
• Outcome oriented: Play a role that drives results and adds value, while supporting continued learning and growth within the area of expertise.

The Environment

• Our team is highly productive and works with urgency every day to provide the expected high‑quality software solutions to our public safety professionals. Individuals who seek out additional responsibilities and have an action‑oriented mindset thrive on this team.
• Dynamic, collaborative, and driven by a mission to make a difference. Our team enjoys the challenge of solving complex problems and implementing solutions that have a real impact.
• We celebrate our success, give praise, want to learn from one another, and are dedicated to each member of the team maximizing their potential.
• Our core values of Serve, Innovate, Collaborate, Empower, and Own It are not just words but the principles guiding every decision and action, fostering a culture of impact, growth, and mutual respect. Like the vital relationship between a ship and its crew, we prioritize our collective mission and the well‑being of our teammates. This philosophy ensures we navigate challenges successfully and support each other in achieving personal and professional growth, reflecting our commitment to service and innovation.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Compensation And Benefits

Lexipol offers a competitive base salary, monthly, quarterly, or annual incentive and a comprehensive benefits package including 401(k) with Company match and a flexible paid time off plan.

The base salary compensation range starts at $110,000 plus an annual performance‑based bonus.

About Lexipol

Lexipol is the leader in advancing total readiness for public safety agencies, helping leaders reduce risk, ease administrative burdens, and strengthen community trust. Trusted by more than 12,000 agencies nationwide, Lexipol delivers a unified platform that integrates policy, training, wellness, and reporting to simplify operations and support data‑informed decisions. By equipping leaders and teams with the tools, insights, and support they need, Lexipol makes readiness possible—today and for whatever comes next.

Lexipol Is an Equal Opportunity Employer (EOE)

Lexipol, LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, national origin, age, sex, pregnancy, disability, sexual orientation, gender identity or expression, veteran status, genetic information, or any other non‑job‑related characteristic. Lexipol complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leave of absence, compensation, and training.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Research, Analyst, and Information Technology
• Public Safety