Marketing Science Lead (Apps pod)

Ads Product Team Role

The Ads Product team uses creativity, research, insights, and operational excellence to steer our product vision across the client. This team of Designers, Scientists, and Product Managers works in a highly collaborative environment to build the products and experiences that innovate and improve the performance of client's advertising platform to drive value and success to our customers.

What You'll Do:

• Be the primary driver of performance improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping
• Lead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnership
• Develop a strategy, prioritization, and roadmap for ads measurement and insights product for your industry or verticals
• Collaborate with Product Management, Product Marketing, and Engineering teams to support the development, targeting, performance goals, testing, analysis, reporting and adoption tracking of new products
• Work closely with Product and R&D teams to identify, prototype and scale new solutions or capabilities for the broader Marketing Science team
• Conduct in-depth analyses of ads performance data to identify key performance drivers within the product vertical
• Address acute performance challenges with actionable insights and strategic recommendations
• Build measurement capability and advocacy across your vertical and with cross-functional partners

Knowledge, Skills & Abilities:

• Ability to structure and conduct analyses to generate insight and recommendations
• Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders
• Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem
• Subject matter expertise in at least one of the following areas; conversion lift, brand lift, web DR, MMPs, SKAN or econometrics modeling
• Experience using conversion lift measurement
• Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques
• Proficiency with advanced analytical tools (e.g. SQL, R, Python)
• Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling
• Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value-proposition of the client.
• A strong understanding of the client and the digital advertising and measurement ecosystem

Minimum Qualifications:

• Bachelor's degree in a quantitative or business field or equivalent years of experience
• 5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company
• Experience in marketing science, product strategy, ads measurement or a related field

Preferred Qualifications:

• Advanced degree in business, math, economics, engineering or a related field
• Direct work experience with top performance or brand advertisers
• Experience with ads measurement for one or more of the following verticals: Brand, Web DR, App, and/or DPA
• Experience building and influencing client or partner relationships, and working cross-functionally with Product Management, Product Marketing and Engineering teams.