Blaine Brothers - Director of Marketing

Job Description

Job Description

Description:

If you are looking for a great place to continue your career, let's talk!!

We are a Minnesota-based, family-owned business seeking an experienced Marketing Director to lead and elevate our marketing efforts across the Blaine Brothers Family of Companies. This role will oversee all aspects of marketing strategy, branding, content creation, digital marketing, advertising, and campaign execution while leading a creative and collaborative team. The ideal candidate will have experience developing and executing marketing initiatives, managing multiple projects, analyzing performance metrics, and driving brand growth. This is a fast-paced, fun, and ever-evolving environment with plenty of opportunities for a creative, strategic, and motivated leader to make a significant impact. Join our growing team at Blaine Brothers Family of Companies—where we work hard, play hard, and celebrate success together!

Awarded Star Tribune’s Top Workplaces 6 years in a row. We like to work hard, play hard, and take pride in everything we do!

POSITION SUMMARY : The Director of Marketing leads the marketing function across the Blaine Brothers Family of Companies, including Blaine Brothers, North American Trailer, Hydraulic Specialty, and TruckAline. Reporting to the President, this role owns brand strategy, demand generation, digital and e-commerce marketing, and the marketing technology stack that supports a multi-branch heavy-duty truck and trailer parts, service, and sales business.

Partnering with the leadership team, sales, e-commerce, and operations, you will lead and grow an established, data-driven marketing program, translating business goals into campaigns, content, and customer experiences that grow revenue and strengthen each brand. You will own the marketing budget, resource needs, and the metrics used to measure success.

This is a hands-on leadership role for someone who thinks strategically and is equally comfortable executing. Knowledge of the trucking, heavy-equipment, or industrial distribution industry is preferred but not required.

Essential Job Functions:

• Own and evolve brand strategy and positioning across the Blaine Brothers family of companies and brands, ensuring a consistent voice and visual identity across every touchpoint.
• Build and execute integrated marketing plans spanning digital, content, email, events, PR, and traditional channels, tied to measurable revenue and pipeline goals.
• Lead demand generation and lead-nurturing programs in close partnership with sales, including support for outside sales, house accounts, and inside/SDR efforts.
• Own lead management and marketing automation across all departments in HubSpot: campaign tracking, segmentation, follow-up, and attribution.
• Lead omnichannel e-commerce marketing and partner with the e-commerce team to grow online channel performance and shift transactions to digital (Magento / headless commerce, B2C and B2B).
• Own marketing analytics and revenue attribution; build and maintain dashboards that connect marketing activity to pipeline, sales, and ROI.
• Direct the company’s digital presence (websites, SEO/SEM, paid media, and social) to drive traffic, engagement, and qualified leads, and manage outside agency and vendor relationships.
• Prioritize marketing investment toward the highest-value channels (growing the service business and scaling e-commerce) while supporting parts, trailer, and truck sales across the brands.
• Manage online reputation and customer reviews; drive programs that improve ratings, sentiment, and recognition across locations and brands.
• Lead public relations and corporate communications: media relations and press releases, trade and industry press, community and sponsorship relationships, executive thought leadership, and crisis communications across the brands.
• Develop sales enablement tools, materials, and presentations that help the sales team meet commercial objectives and add value to partner and supplier relationships.
• Support go-to-market for new business lines, brands, dealerships, showrooms, and parts/service programs.
• Plan, allocate, and manage the marketing budget; forecast resource needs and demonstrate ROI on marketing spend.
• Continuously analyze the competitive landscape, market trends, and customer insights, including segmentation and churn, to inform strategy.
• Recruit, lead, coach, and develop the marketing team, setting clear goals and accountability.
• Partner with sales, branch, purchasing, and operations teams on product promotion and go-to-market efforts.
• Lead special projects and other strategic initiatives as needed.

Position Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent experience considered.
• 7+ years of progressive marketing experience, including senior or leadership-level roles.
• Proven track record building and scaling marketing programs that drive measurable revenue growth.
• Hands-on experience with CRM and marketing automation platforms (HubSpot strongly preferred).
• Strong command of digital marketing: SEO/SEM, paid media, email, content, and social.
• Experience marketing in a B2B, distribution, e-commerce, or multi-location environment preferred.
• Confident, driven leader with strong people-management, coaching, and mentoring skills.
• Excellent writing and verbal communication skills.
• Ability to think strategically and execute tactically in a hands-on environment.
• Comfortable adopting and applying AI tools to work faster and smarter, from content and campaign drafting to data analysis and reporting.
• Collaborative team player who works effectively across departments.

Skills:

• Marketing strategy and brand management.
• Demand generation and lead nurturing.
• Marketing analytics and data-driven decision making.
• E-commerce and omnichannel marketing (Magento).
• Public relations, media relations, and corporate communications.

Work Environment & Physical Requirements:

• Primarily an office-based role with occasional travel to branch locations, industry events, and partner sites.

• Must be able to perform standard office tasks, including prolonged periods working at a computer.

About Blaine Brothers:

Blaine Brothers is a third-generation family-owned business established in 1979. The company includes four separate business entities, Blaine Brothers, North American Trailer, TruckAline, and Hydraulic Specialty that together offer nearly every product and service requested in the commercial transportation industry. The family of companies employs more than 400 people in 10 locations across the Midwest.

Our team of professionals offer our clients solutions to the variety of challenges they face. With services offered 24/7 and the facility being open 24/5, superior customer service is provided around the clock. We have multiple bays for truck and trailer service along with a complete offering of parts. Our Service Technicians have an extensive amount of experience. At Blaine Brothers our clients are treated with honesty and respect.

Our Vision: To be respected because of our strong family values that we put into every job we do.

Our Mission: Through our values we will strive to offer every one of our partners a helping hand in realizing their full potential by delivering value in parts, service, and sales in the industries we serve.

Please apply online at our website - Blainebrothers.com or through Indeed. Military Friendly- Vets are encouraged to apply. Blaine Brothers, Inc. is an EEO/AA/Minorities/Women/Vet/Disability Employer.

We are conducting this search in-house and are not accepting agency submissions for this position.